Brand partnerships & strategy lead

Stripe • New York, NY

2d

About The Position

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. The Brand Marketing team’s mission is to elevate the Stripe brand and build lasting affinity. Our mandate is to be the force multiplier of the brand and elevate our presence around the globe. We do this through uniquely ownable campaigns, partnerships, brand activations, and relevant storytelling—so we can connect with more people in deeper, more resonant ways.

You will "quarterback" Stripe’s most high-visibility partnership ecosystems, specifically our flagship associations with the Ryder Cup and the Premier League. You will be responsible for translating contractual rights into unique brand activations and integrated campaigns that showcase our technology in action. While our field teams handle physical event activations, you will own the overall marketing strategy, rights negotiation, and brand storytelling. You’ll manage senior-level relationships with flagship partners, establish scalable operating models, and measure the halo effect of these partnerships on Stripe's global growth.

Requirements

• 8+ years of brand partnership or sponsorship marketing experience.
• Proven experience managing high-visibility global sponsorships and significant budgets.
• Demonstrated success in leading senior-level external relationships and cross-functional internal teams.
• Strong communication and influencing skills, with the ability to "quarterback" complex marketing campaigns and partnership deals.
• Experience at a high-growth tech company (FinTech or SaaS preferred).

Nice To Haves

• Excels in leading and driving large, complex, global campaigns or programs
• Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs
• Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
• Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
• Is a passionate advocate for their users/audiences/customers
• "Sees around corners"; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance
• Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies
• Is agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments
• Strong track record in brand partnerships or campaign marketing, specifically leading complex, multi-stakeholder workstreams independently.
• Able to see the "big picture" and connect partnership goals to Stripe’s broader mission of increasing the GDP of the internet.
• You have a high degree of brand taste. You know how to make a partnership feel authentic to your target audience while still appealing to a global sports fan base.
• Deep expertise in planning and running high-impact, multi-channel campaigns. You know how to use paid media, social, and owned channels to amplify a physical activation into a global digital moment.
• Proven ability to manage high-stakes properties (e.g., sports, entertainment, or tech) and multi-million dollar resource allocations, with a keen eye for contractual rights and value creation.
• Able to define meaningful brand KPIs and demonstrate how partnerships positively impact brand health, demand, and sales efficiency.
• Skilled at navigating complex internal organizations and influencing senior stakeholders across different functions.
• Thrive in fast-growing environments, taking ownership to move projects forward and building scalable "playbooks" where they don’t yet exist.

Responsibilities

• Define the overarching strategy for our golf and global football platforms. Identify opportunities to expand Stripe’s representation beyond traditional logo placement into deep brand and product-led storytelling.
• Lead senior-level ownership of key relationships (e.g., PL clubs, PGA/European Tour). Shape rights development and long-term value creation, ensuring Stripe’s products are integrated to support enterprise storytelling.
• Lead the design and execution of multi-channel campaigns that turn partnership assets into world-class narratives. Advocate for creative choices that favor precision and insight over volume and cliché, ensuring our brand presence is as high-craft as our products.
• Establish an operating model across Brand, Comms, Field Marketing, Sales, and Product. Ensure partnerships are not siloed but are actively fueling awareness, demand generation and sales goals.
• Lead strategic input into negotiations to secure differentiated assets. Work with legal and finance to ensure our investments stay ahead of market trends.
• Partner with research and finance teams to establish measurement frameworks that track brand health (awareness/sentiment) and down-funnel outcomes (pipeline impact).
• Start work from a place of ambiguity, proactively building the "playbooks" that allow these partnerships to scale globally across different regions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed