Vice President, Brand, Strategy & Partnerships ID #1506

YMCA of Simcoe/Muskoka•Barrie, ON

3d•Hybrid

About The Position

The YMCA of Simcoe/Muskoka is seeking a Vice President, Brand, Strategy & Partnerships to advance its mission and vision. This role involves growing brand awareness and trust, building and stewarding strategic partnerships, and driving and monitoring strategic plan outcomes. The Vice President will be crucial in ensuring the Association remains responsive and future-ready by applying strategic foresight, safeguarding the YMCA’s brand, and managing change. Reporting to the President & CEO and as a member of the leadership team, this individual will identify strategic opportunities and risks, serve as a thought partner, and lead the translation of strategy into action. The role requires fostering collaboration, driving efficiencies, and ensuring a consistent brand presence across all activities and communications.

Requirements

Progressive senior leadership experience in strategy, partnerships, brand, or related areas
Proven ability to build and sustain high-level partnerships across sectors
Experience translating strategy into actionable plans with measurable outcomes
Strong leadership, team development, and change management capabilities
Expertise in brand stewardship, communications, and reputation management
Strong analytical and decision-making skills, with a data-informed approach
Exceptional interpersonal and relationship-building skills
Post-secondary education in a relevant discipline or equivalent experience

Responsibilities

Contribute as a member of the Leadership Team, supporting strategic planning and organizational decision-making
Translate strategic priorities into actionable plans and support implementation across the Association
Foster collaboration and alignment across departments to advance organizational goals
Provide strategic oversight of brand, marketing, and communications
Strengthen the YMCA’s public profile and reputation across the communities we serve
Ensure consistent, credible, and values-aligned messaging across all platforms
Support the development and implementation of the Association’s strategic and annual operating plans
Establish and monitor performance measures, dashboards, and key metrics
Leverage data and insights to support decision-making and continuous improvement
Build and sustain strategic partnerships with community, corporate, and government stakeholders
Support coordinated government relations efforts across the Association
Identify opportunities that advance the YMCA’s mission and long-term sustainability