Vice President Brand Operations

J.Crew • New York, NY

1d • Hybrid

About The Position

As the Vice President of Marketing & Creative Operations and Production at Madewell, you will be a key leader in driving the operational excellence of our processes, enabling best in class execution across teams and act as point person and liaison for the Marketing and Creative team for internal and external partners. Reporting directly to the Senior Vice President, Creative Director, you will be responsible for overseeing the end-to-end operational execution of all marketing materials and activations for, but not limited to, out of home advertising, mailers, e-commerce/PDP, social, video, in-store signage, and packaging, in addition to, Campaigns, Casting and Creative Partnerships related to executing Marketing and Creative goals. You will be a steward of the band; ensuring alignment with aesthetic, vision and standards, timely and contributing to the overall success of the business. This role will also oversee department budget and work with cross functional partners to ensure alignment throughout the creative process. Act as a liaison with cross-functional teams, specifically Design, Merchandising, Finance, Legal and Store Visuals, to streamline processes, enhance operational efficiency and legal compliance. Oversee department budget, manage and allocate resources effectively, including personnel, budgets, and external vendors, ensuring the creative team has the necessary tools, technologies, and resources to deliver on time, on budget and on brand. Collaborate closely with the Senior Vice President of Marketing and Creative Director to produce high-quality imagery and video aligning with seasonal campaigns and monthly creative initiatives, offering creative recommendations within shoot directions, internal timeline and budget windows, budget constraints and go to market deliverables. Lead and mentor a dynamic team responsible for end-to-end project execution from Marketing Strategy to Creative to Ecomm to Printed Collateral Work closely with SVP Marketing on allocating monthly and project budgets, reviewing estimates, and strategically managing funds to support Creative objectives within the overall budget framework. Oversee team that identifies and executes procurement of outside talent, including casting, for all creative projects. Supervise the life cycle of a project, managing the creation of and ensuring each begins with a creative brief with clear timelines, shoot windows and go to market deliverables, a timely and budget-compliant final delivery of assets, thorough communication across internal and external teams, and the preservation of the brand aesthetic, vision, and standards. Streamline workflows and establish guidelines by developing processes and documents, ensuring consistency in production from pre-production to post-production, with considerations for freelance processes. Develop and implement operational strategies aligning with overall marketing and brand objectives. Implement efficient workflows and processes to optimize creative production timelines, collaborating with internal and external stakeholders to identify and address bottlenecks in the creative production pipeline. Oversee and lead the studio team through project, sample and image management and planning based on company goals, budget and timing. Establish and enforce retouching processes and post-production timelines to maintain brand consistency across all creative materials. Be the point person to hold relationships with the Production and Operations teams at other J.Crew brands to establish clear processes and efficiencies across brands in terms of freelancer and talent negotiation and confirmations. Foster a collaborative and innovative culture with a focus on mentorship.

Requirements

• 15+ years of Creative Operations experience
• Has worked or has experience in leading an in-house team in a vertical retailer
• 10+ years of management experience
• Candidate must be on site 4 days a week
• Up-to-date knowledge of creative best practices.
• Inspiring leader with the ability to both mentor and manage
• Strong presentation skills with the ability to clearly and articulately explain your rationale and evoke excitement with your recommendations
• Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
• Skilled at working cross-functionally—especially with merchandising and ecommerce.
• Thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently.
• Love collaboration, discourage competition

Nice To Haves

• We welcome you to apply, even if you don't check all the boxes.
• Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact.
• We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Responsibilities

• Overseeing the end-to-end operational execution of all marketing materials and activations for out of home advertising, mailers, e-commerce/PDP, social, video, in-store signage, and packaging, in addition to, Campaigns, Casting and Creative Partnerships.
• Ensuring alignment with aesthetic, vision and standards, timely and contributing to the overall success of the business.
• Overseeing the department budget and working with cross-functional partners to ensure alignment throughout the creative process.
• Acting as a liaison with cross-functional teams, specifically Design, Merchandising, Finance, Legal and Store Visuals, to streamline processes, enhance operational efficiency and legal compliance.
• Managing and allocating resources effectively, including personnel, budgets, and external vendors.
• Collaborating closely with the Senior Vice President of Marketing and Creative Director to produce high-quality imagery and video aligning with seasonal campaigns and monthly creative initiatives.
• Offering creative recommendations within shoot directions, internal timeline and budget windows, budget constraints and go to market deliverables.
• Leading and mentoring a dynamic team responsible for end-to-end project execution from Marketing Strategy to Creative to Ecomm to Printed Collateral.
• Allocating monthly and project budgets, reviewing estimates, and strategically managing funds to support Creative objectives within the overall budget framework.
• Identifying and executing procurement of outside talent, including casting, for all creative projects.
• Supervising the life cycle of a project, managing the creation of and ensuring each begins with a creative brief with clear timelines, shoot windows and go to market deliverables, a timely and budget-compliant final delivery of assets, thorough communication across internal and external teams, and the preservation of the brand aesthetic, vision, and standards.
• Streamlining workflows and establishing guidelines by developing processes and documents, ensuring consistency in production from pre-production to post-production, with considerations for freelance processes.
• Developing and implementing operational strategies aligning with overall marketing and brand objectives.
• Implementing efficient workflows and processes to optimize creative production timelines, collaborating with internal and external stakeholders to identify and address bottlenecks in the creative production pipeline.
• Overseeing and leading the studio team through project, sample and image management and planning based on company goals, budget and timing.
• Establishing and enforcing retouching processes and post-production timelines to maintain brand consistency across all creative materials.
• Holding relationships with the Production and Operations teams at other J.Crew brands to establish clear processes and efficiencies across brands in terms of freelancer and talent negotiation and confirmations.
• Fostering a collaborative and innovative culture with a focus on mentorship.

Benefits

• Eligible associates and family members receive medical, dental, prescription and vision insurance
• Family planning (fertility, adoption & surrogacy support)
• Fitness discounts
• Medical travel
• Associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell)
• Summer Fridays (office closes at 1:00 PM every Friday during the Summer months)
• Community Impact (philanthropic efforts and the J.Crew Cares Program)
• Winter Break (at the end of December for eligible full-time associates at the Home Office)
• PTO package

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed