Brand Strategy

UMT - Internal•New York, NY

1d•Hybrid

About The Position

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. We are an entrepreneurial business — not a traditional "ad agency." That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We're unapologetically ambitious. We are looking for talented Strategists to join Translation+.

Requirements

Talented Strategists to join Translation+
Expertise in culture, technology, and storytelling.
Resourcefulness and tenacity.
Creativity and intelligence.
Ability to understand culture deeply.
Experience in brand-building across positioning, audience definition, campaign strategy, cultural context planning, and brand architecture.
Vision and a distinct, human voice.

Nice To Haves

Senior strategist experience leading client relationships and shaping strategic vision.
Emerging voice thriving in research, insight development, and cultural analysis.

Responsibilities

Understanding culture deeply enough to know where a brand belongs inside of it and making the case compellingly.
Working across the full spectrum of brand-building: from initial positioning and audience definition to campaign strategy, cultural context planning, and long-term brand architecture.
Leading client relationships and shaping the strategic vision (for senior strategists).
Thriving in research, insight development, and cultural analysis (for emerging voices).