Brand Strategy

Translation•Brooklyn, NY

22h•Hybrid

About The Position

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. We are an entrepreneurial business — not a traditional "ad agency." That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We're unapologetically ambitious. We are looking for talented Strategists to join Translation+. Translation+ is our pre-vetted bench of elite freelance talent — the people we call on first when our core team is at capacity or a project demands a very specific skill set. This isn't a cold roster of names we found on a platform. This is a curated circle of trusted collaborators who we know, whose work we believe in, and who we treat as a true extension of our team. Brand Strategy at Translation isn't about briefs for the sake of briefs. It's about understanding culture deeply enough to know where a brand belongs inside of it and making the case compellingly. Our strategists work across the full spectrum of brand-building: from initial positioning and audience definition to campaign strategy, cultural context planning, and long-term brand architecture. Whether you're a senior strategist who leads client relationships and shapes the strategic vision, or an emerging voice who thrives in research, insight development, and cultural analysis, there's a place for you here. And, in a world of AI-generated thinking, your vision and your voice truly make the difference in ideas that are distinct, and distinctly human.

Requirements

Elite freelance talent
Ability to understand culture deeply
Ability to make a compelling case for brand positioning within culture
Experience in brand-building across positioning, audience definition, campaign strategy, cultural context planning, and brand architecture
Research skills
Insight development skills
Cultural analysis skills
Vision and a distinct, human voice

Nice To Haves

Senior strategist experience leading client relationships and shaping strategic vision
Emerging voice thriving in research, insight development, and cultural analysis

Responsibilities

Understanding culture deeply enough to know where a brand belongs inside of it and making the case compellingly.
Working across the full spectrum of brand-building: from initial positioning and audience definition to campaign strategy, cultural context planning, and long-term brand architecture.
Leading client relationships and shaping the strategic vision (for senior strategists).
Thriving in research, insight development, and cultural analysis (for emerging voices).