Brand & Creative Strategy Lead

Replit•Foster City, CA

23h•Onsite

About The Position

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Brand & Creative defines how Replit shows up in the world and leads the creative work that brings it to market. It sets the brand direction at a company level and drives the planning and execution of creative across product, marketing, and major company initiatives. The function operates as both strategic authority and creative leadership, ensuring a clear, consistent, and high-quality expression of Replit across every touchpoint. To deliver this, the department operates across three focused creative streams: System: Defines the visual and verbal brand system and ensures consistency across core surfaces and touchpoints. Scale: Drives reach, adaptation, and repeatable brand expression across ongoing and growth-oriented work. Story: Shapes perception and meaning through launches, campaigns, experiences, and key brand moments. Supporting these streams, Creative Services delivers in-house audio-visual production. External agencies and production partners provide additional specialized support. Role The Brand & Creative Strategy Lead is responsible for defining and driving the strategic foundation across all Brand & Creative work at Replit. The role translates company priorities, product strategy, and market context into clear creative direction across System, Scale, and Story. This role ensures all work is grounded in a coherent narrative, aligned to business goals, and executed with clarity and intent. Reporting to the Executive Creative Director, this role serves as the strategic lead across the function, connecting brand, product, and marketing into a unified direction and ensuring consistency across all outputs.

Requirements

7–9+ years of experience in brand strategy, creative strategy, or integrated campaign roles; working at a top-tier creative agency or equivalent environment
Strong experience developing brand positioning, messaging frameworks, and campaign strategy
Ability to translate complex product and business concepts into clear, compelling narratives
Experience working across product, marketing, and brand teams
Strong writing and communication skills
Ability to think both strategically and executionally
Strong presentation skills and ability to influence senior stakeholders
Experience working with external agencies and cross-functional teams

Responsibilities

Define and evolve Replit’s brand positioning, narrative, and messaging architecture
Translate company and product strategy into clear audience frameworks, value propositions, and communication principles
Establish and maintain the strategic foundation for how Replit is understood across key audiences and markets
Develop and lead creative briefs that articulate objectives, audience, insight, and strategic direction
Ensure consistency of positioning and messaging across System, Scale, Story, and Services
Partner with Strategy, Design, Product, and Marketing to align brand, product, and go-to-market narratives
Guide the development of campaigns, launches, and key initiatives from a strategic perspective
Provide direction and feedback on work to ensure it aligns with brand strategy and positioning
Partner with external agencies on strategy, positioning, and campaign direction
Identify opportunities to strengthen differentiation, clarity, and relevance in the market
Drive alignment across stakeholders, ensuring all work ladders up to a coherent brand and business narrative