Lead, Brand Creative, Lynx

BRP•Montreal, QC

About The Position

BRP is seeking a Global Brand Creative Lead for its Lynx snowmobile brand. This role is responsible for defining and establishing the brand's identity, ensuring a strong on-brand presence across various channels, and developing effective growth strategies. The lead will report to the Snowmobile Global Brand Manager and will spearhead the annual marketing & communications plan, including product launches, content strategy, and customer journey integration. The position requires strong leadership, project management, strategic thinking, and collaboration skills with regional offices and internal teams like Product Development, Parts & Accessories, Apparel, and Connectivity.

Requirements

8+ years of experience in marketing communications, brand marketing, campaign development and execution - with agency and/or client-side experience
Incredible writing capabilities and ability to articulate complex inputs and insights into strong creative propositions in briefs
Thinks critically - questions, challenges, looks for constructive, and new ways of thinking
Builder mindset - you can navigate through complexity to create the future
Passionate about weaving threads together to create captivating brand strategies, storytelling and campaigns
Experienced in brief writing and providing clear and actionable feedback
Excellent presentation skills
A proven team player capable of working with multiple partners, and in various time zones
The selected candidate must be able to develop advanced product expertise within the first few weeks on the job

Nice To Haves

A genuine passion for powersports, snowmobiling and/or winter sports is a true differentiator

Responsibilities

Bring to life the annual global marketing & communications plan for the brand
Manage and collaborate with various partners, both internal and external, including our creative agency, to create content and campaigns that activate diverse marketing channels in alignment with the brand’s objectives, and ensure on-budget and on-time delivery
Act as a project manager by leading the production of multiple original content and campaign assets
Oversee the global content strategy and ensure proactive implementation by the team
Educate cross-functional business units, such as product development, consumer engagement, and sales, on the implications of long-term brand strategies and how their priorities align with the annual narrative roadmap
Build strong connections and collaborate with cross-functional business owners to ensure the incorporation of business needs into the development of brand initiatives
Introduce innovative ideas to enhance the consumer experience rooted in the branding and values
Evaluate and resolve problems that may arise during the project realization by providing creative solutions
Ensure global brand guardianship