Brand & Creative Director

DNAnexus•Boston, MA

22h•Hybrid

About The Position

DNAnexus is seeking a Director, Brand & Creative to own and lead the company's brand vision and creative output. This role requires a creative brand leader with a strong understanding of modern tools, including AI, to produce high-quality creative assets. The Director will collaborate closely with marketing teams, set creative standards, and influence stakeholders to ensure brand coherence and impact across all touchpoints. The work will target sophisticated audiences in science and technology, demanding sharp, honest, and well-crafted brand communication.

Requirements

7+ years of brand, creative, or design experience.
At least 3 years operating at a director level or equivalent scope.
A portfolio demonstrating strong brand management and original creative across multiple formats and channels.
Proven track record leading cross-functional brand initiatives with operational rigor (owned projects from strategy through execution, managed stakeholders, delivered on time without losing creative quality).
Hands-on proficiency with AI creative tools (Midjourney, Adobe Firefly, ChatGPT/Claude creative, or comparable) as an integrated part of the creative workflow.
Deep fluency in the Adobe Creative Suite and/or Figma.
Experience translating technical or complex subject matter into compelling visual and written communication.
Demonstrated ability to lead without authority — earning trust, driving alignment, and influencing creative decisions across a marketing organization through expertise and collaboration.
Ability to manage multiple workstreams simultaneously, deliver to deadline, and keep cross-functional partners informed and aligned.

Nice To Haves

Experience in life sciences, healthcare, biotech, or enterprise SaaS.
Motion design or video production experience.
Familiarity with brand work for scientific or research-driven audiences.
Experience managing or directing agency and contractor relationships.

Responsibilities

Own the Brand System: Steward DNAnexus's visual identity across all touchpoints (web, digital, events, campaigns, product marketing, company store, executive communications).
Evolve the brand system as the company grows, ensuring it scales without losing coherence or character.
Be the final creative eye on all outgoing DNAnexus materials.
Lead Creative Production: Concept, design, and deliver high-quality creative assets for campaigns, digital, events, product marketing, and executive communications.
Direct and evaluate work from agencies and contractors with a clear creative point of view.
Translate complex scientific and technical narratives into visual and written stories that resonate with scientific and business audiences.
Utilize AI tools to produce work at a pace and quality that exceeds team expectations, knowing when to leverage AI and when human craft is essential.
Stay current on the evolving AI creative landscape and integrate best practices into team operations.
Lead Cross-Functional Brand Initiatives: Drive strategic brand initiatives end-to-end (brief to launch) in partnership with Product Marketing, Demand Gen, and Executive teams.
Bring operational rigor to creative work: own timelines, manage stakeholder alignment, track progress, and deliver proactively.
Contribute a creative perspective to campaign strategy and positioning upstream.
Serve as a trusted advisor to internal stakeholders on brand decisions, knowing when to push back, when to flex, and how to gain buy-in.
Translate brand strategy into actionable, measurable workplans for other teams.