Brand & Creative Director

DNAnexus•Boston, MA

1d•$130,000 - $150,000•Hybrid

About The Position

DNAnexus is seeking a Director, Brand & Creative to own and lead the company's brand vision. This role requires a creative leader with strong taste, modern tool proficiency (including AI), and the ability to build alignment and influence within a team. The ideal candidate will be responsible for developing and executing high-quality creative assets for sophisticated scientific and technology audiences, ensuring the brand's coherence and impact across all touchpoints.

Requirements

7+ years of brand, creative, or design experience.
At least 3 years operating at a director level or equivalent scope.
A portfolio demonstrating strong brand management and original creative across multiple formats and channels.
Proven track record leading cross-functional brand initiatives with operational rigor, managing projects from strategy through execution, stakeholder alignment, and on-time delivery without compromising creative quality.
Hands-on proficiency with AI creative tools (Midjourney, Adobe Firefly, ChatGPT/Claude creative, or comparable) integrated into a creative workflow.
Deep fluency in the Adobe Creative Suite and/or Figma.
Experience translating technical or complex subject matter into compelling visual and written communication.
Demonstrated ability to lead without authority, earning trust, driving alignment, and influencing creative decisions through expertise and collaboration.
Ability to manage multiple workstreams simultaneously, deliver to deadline, and keep cross-functional partners informed and aligned.

Nice To Haves

Experience in life sciences, healthcare, biotech, or enterprise SaaS.
Motion design or video production experience.
Familiarity with brand work for scientific or research-driven audiences.
Experience managing or directing agency and contractor relationships.

Responsibilities

Own and steward the DNAnexus visual identity across all touchpoints (web, digital, events, campaigns, product marketing, company store, executive communications).
Evolve the brand system to ensure it scales with company growth while maintaining coherence and character.
Serve as the final creative authority on all outgoing DNAnexus materials.
Concept, design, and deliver high-quality creative assets for campaigns, digital platforms, events, product marketing, and executive communications.
Direct and evaluate work from agencies and contractors with a clear creative point of view.
Translate complex scientific and technical narratives into compelling visual and written stories for both scientific and business audiences.
Utilize AI and other modern tools to enhance creative output pace and quality.
Stay current on AI creative trends and integrate best practices into team operations.
Drive strategic brand initiatives from brief to launch in partnership with Product Marketing, Demand Gen, and Executive teams.
Apply operational rigor to creative work, managing timelines, stakeholder alignment, and progress tracking.
Contribute creative perspectives to campaign strategy and positioning.
Act as a trusted advisor on brand decisions, influencing stakeholders and managing pushback or flexibility as needed.
Translate brand strategy into actionable workplans for other teams.