Creative Strategy Lead

Aston Carter•Washington, DC

1d•$115,000 - $135,000•Hybrid

About The Position

As a Creative Strategy Lead, you will develop and design compelling, strategic proposals—often in presentation format—that clearly communicate ideas aligned to client objectives and key performance indicators. You will gain a deep understanding of the organization’s brand, products, and value proposition, and effectively translate that narrative into client-facing solutions. Demonstrating strong curiosity in uncovering client challenges, priorities, and business goals, you will inform tailored recommendations. You will leverage research, insights, and data to support strategic direction and creative concepts, and own and drive cross-functional processes in partnership with sales and delivery teams, ensuring alignment from pre-sale through execution. You will clearly connect client challenges to proposed solutions, articulating the value of recommended approaches.

Requirements

4-6 years of experience in product marketing or creative strategy.
Experience with marketing strategy, creative strategy, and brand strategy.
Proficiency with Figma, Google Slides, and Google Suite.
Pre-sale experience and knowledge of digital marketing, product marketing, product strategy, keynote, marketing communications, and marketing campaigns.
Bachelor's degree plus a minimum of 4-6 years of experience in advertiser marketing or sales.
Excellent communication, design, presentation, and interpersonal skills.
Strong project management and organizational skills, with the ability to manage multiple workstreams simultaneously.
Advanced skills with Google Workspace and Microsoft Office Suite, particularly Google Slides/PowerPoint.

Nice To Haves

Experience developing brand, creative, or marketing strategies for clients, especially blue-chip B2B organizations.
Demonstrated ability to generate revenue through marketing strategies.

Responsibilities

Apply knowledge of the evolving media landscape—including emerging platforms and integrated opportunities—to elevate client experiences.
Facilitate collaborative brainstorming sessions with internal teams, agency partners, and clients to refine ideas and develop proposals.
Partner with senior leadership on high-visibility presentations and key client engagements.
Deliver polished, confident presentations in both internal and external settings, effectively communicating strategic concepts and recommendations.