Brand Operations Specialist

Renfro Brands•Winston-Salem, NC

4d•Onsite

About The Position

The Brand Operations Specialist reports to the Senior Manager, Brand Operations and supports the planning, coordination, and execution of brand, creative, and marketing initiatives. The role serves as a project management partner across Marketing, Creative, Ecommerce, Product Development, Sales, Customer Experience, and external agency partners, helping projects move from concept to completion through communication, organization, timeline management, and process support. The Specialist leads marketing and creative project planning and execution, maintains integrated calendars, coordinates milestones and approvals, and helps identify risks and resolve bottlenecks. The role coordinates cross-functional teams and external partners, manages budgets, resources, vendors, purchase orders, invoices, and payments, and develops operational processes and tools to improve visibility and efficiency. It also provides leadership updates and reporting on project status, launches, budgets, resources, milestones, risks, and decisions. The position is based at the Corporate Office in Winston-Salem, North Carolina. It is full-time, first shift, and has an undisclosed salary range. The work is generally in a conditioned office with moderate noise. Consistent daily attendance is required, with occasional off-shift support and limited travel.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
5–8 years of experience in marketing operations, creative operations, integrated marketing, project management, or agency account/project management.
Demonstrated success managing multiple complex projects simultaneously.
Strong understanding of creative production, campaign execution, and product launch processes.
Experience managing budgets, timelines, vendors, and external agencies.
Proficiency with project management platforms such as Asana, Monday.com, Wrike, ClickUp, Smartsheet, or similar.
Excellent communication, organization, and stakeholder management skills.
Ability to influence cross-functional teams without direct authority.
Highly detail-oriented, with exceptional follow-through and problem-solving skills.

Nice To Haves

Experience supporting consumer brands, apparel, retail, lifestyle, or ecommerce organizations.

Responsibilities

Lead planning, prioritization, and execution of marketing and creative projects from intake through final delivery.
Own and maintain the integrated marketing and creative calendar, aligning campaigns, product launches, photoshoots, content development, retail programs, PR initiatives, and digital marketing efforts.
Develop project timelines, manage milestones, coordinate review and approval processes, and ensure on-time execution.
Identify project risks, resolve bottlenecks, and improve operational efficiency throughout project execution.
Coordinate across Marketing, Creative, Ecommerce, Product Development, Sales, Customer Experience, and external partners.
Facilitate status meetings, communicate priorities, track action items, and ensure accountability across teams.
Balance competing priorities and resources to support business objectives and organizational goals.
Manage marketing and creative budgets, including forecasting, expense tracking, and resource allocation.
Monitor agency, production, photography, freelance, event, and vendor expenditures against approved budgets.
Oversee purchase orders, invoices, and vendor payments.
Manage relationships with agencies, photographers, videographers, production partners, freelancers, printers, and packaging vendors, ensuring quality deliverables are completed on time and within budget.
Develop and maintain project management tools, workflows, and operational processes that improve visibility, collaboration, and efficiency.
Standardize briefing, review, approval, and launch procedures to support scalability and consistency.
Recommend and implement systems and tools that enhance project execution and team productivity.
Provide leadership updates on project status, launch readiness, budgets, resource allocation, milestones, risks, and key decisions.
Deliver reporting and insights that support strategic planning, prioritization, and execution visibility.