Brand Engagement Specialist

Inriver•Chicago, IL

About The Position

Inriver is hiring a Brand Engagement Specialist for its Sales organisation in the United States. This is a pipeline-generation role for a B2B brand ambassador who represents Inriver at trade shows, on LinkedIn, and through email. The goal is to build relationships with prospective buyers and convert them into qualified meetings for the sales team, using credible, curious, and personable engagement rather than high-volume scripted outreach. The specialist will generate and qualify interest, arrange meetings, and provide Account Executives with useful context while keeping prospects engaged until meetings take place. The role works closely with Marketing on events, content, and campaigns and with Sales on account targeting and feedback. The successful candidate will build a working understanding of PIM, product data challenges, and customer industries. The estimated base salary is USD $50,000–$60,000 per annum, plus variable compensation. Actual base pay depends on factors including location, relevant skills and experience, training, and business needs. The role is intended for a candidate located in one of the listed states: Florida, Georgia, Illinois, Massachusetts, Minnesota, North Carolina, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, or South Carolina.

Requirements

1–2 years of experience in sales (such as SDR/BDR or inside sales) or field marketing (such as events or trade shows).
Confident, curious communicator comfortable starting conversations with strangers in person and online.
Clear, personable written communication for LinkedIn and email.
An active LinkedIn presence or a clear commitment to building one.
Willingness to travel for events (25%).
Self-motivated, organized, and disciplined about follow-up.
Coachable, with motivation to learn a technical B2B product.

Nice To Haves

Experience with Salesforce, 6sense, or LinkedIn Sales Navigator.
Experience in B2B SaaS, ecommerce, or product data.
An existing professional network or social following.

Responsibilities

Represent Inriver at trade shows, conferences, and customer events; start conversations and secure meetings.
Build Inriver’s presence on LinkedIn by posting consistently, commenting thoughtfully, and sharing professional learning.
Conduct relevant outreach to target accounts and personas using LinkedIn Sales Navigator, 6sense, and email.
Qualify prospect interest, book and set up meetings, and hand prospects off to Account Executives with strong context.
Keep prospects engaged until scheduled meetings take place.
Follow up promptly after events and campaigns to turn interactions into conversations.
Log activity in Salesforce, prioritize accounts using 6sense intent signals, and use Sales Navigator for research and targeting.
Collaborate with Marketing on events, content, and campaigns and with Sales on account targeting and feedback.
Develop working knowledge of PIM, product data challenges, and customer industries.
Contribute to success measures including qualified meetings booked and held, pipeline sourced, post-event follow-up speed and conversion, and LinkedIn presence and engagement.