Brand Engagement Specialist

Inriver•Chicago, IL

7d•$50,000 - $60,000

About The Position

Inriver is hiring a Brand Engagement Specialist for its Sales organisation in the United States. This is a new pipeline role focused on representing Inriver to prospective buyers and generating qualified meetings for the sales team. Rather than relying on high-volume scripts, the role builds relationships through presence, credibility, curiosity, and personality. The specialist represents Inriver at trade shows, conferences, and customer events; develops the company’s LinkedIn presence; and conducts relevant outreach through LinkedIn Sales Navigator, 6sense, and email. The role qualifies prospect interest, books meetings, provides Account Executives with useful context, and maintains prospect engagement through the meeting. It also includes prompt event follow-up, Salesforce activity logging, account prioritization using intent signals, and collaboration with Marketing and Sales. The specialist develops a working understanding of product information management (PIM), product data challenges, and customer industries.

Requirements

1–2 years of experience in sales (SDR/BDR, inside sales, or similar) or field marketing (events, trade shows, or similar).
Confident, urgently curious communication style and comfort starting conversations with strangers in person and online.
Clear, personable written communication for LinkedIn and email.
An active LinkedIn presence or a clear commitment to building one.
Willingness to travel for events; travel is listed at 25%.
Self-motivated, organized, and disciplined about follow-up.
Coachable, with the drive to learn a technical B2B product.

Nice To Haves

Experience with Salesforce, 6sense, or LinkedIn Sales Navigator.
Experience in B2B SaaS, ecommerce, or product data.
An existing professional network or social following.

Responsibilities

Represent Inriver at trade shows, conferences, and customer events, initiating conversations and booking meetings.
Build Inriver’s presence on LinkedIn by posting consistently, commenting thoughtfully, and sharing learnings.
Conduct relevant outreach to target accounts and personas using LinkedIn Sales Navigator, 6sense, and email.
Book and set up meetings, qualify prospect interest, and hand prospects off to Account Executives with strong context.
Keep prospects engaged until scheduled meetings take place.
Follow up promptly with contacts after events and campaigns.
Log activity in Salesforce, use 6sense intent signals to prioritize accounts, and use Sales Navigator for research and targeting.
Collaborate with Marketing on events, content, and campaigns, and with Sales on account targeting and feedback.
Develop a working understanding of PIM, product data challenges, and customer industries.