Brand Marketing Manager - RTD

Gallo•Dallas, TX

5d•Hybrid

About The Position

As Brand Marketing Manager, Ready-to-Drink, you will help shape the strategy and growth of a high-impact brand. In partnership with senior marketing leaders, cross-functional teams, and agency partners, you will turn consumer, customer, channel, and competitive insights into integrated plans that strengthen brand equity and improve performance. You will lead the annual business review, influence brand planning, and guide advertising, media, partnerships, commerce programs, and brand activations. You will steward the Brand Universe, creative platform, communications strategy, and consumer experience, ensuring initiatives align with brand objectives and target audiences. You will manage the day-to-day advertising and promotion budget, evaluate marketing effectiveness and ROI, recommend investment trade-offs, and support P&L decisions. You will identify pricing, portfolio, and go-to-market opportunities that balance near-term profitability with long-term brand health. The role works closely with sales, sales planning, regional marketing, commerce marketing, distributors, retailers, and subject-matter experts to create selling materials, communicate brand plans, gather marketplace insights, and coordinate programs across channels. You will also test emerging marketing methods and mentor other brand marketers. The position is based in Modesto, California, with three days per week onsite, or Irving/Dallas, Texas, with four days per week onsite. Occasional telecommuting is available, and the employee is expected to live within a commutable distance. Travel of up to 50% is required for business locations and in-market responsibilities, with additional travel of up to 5% for company offices, sites, and meeting locations for onboarding, training, meetings, and events. The company does not sponsor employment-based visas for this position.

Requirements

One of the following experience and education combinations: Master's degree plus 3 years of marketing, media, or communications experience, including at least 2 years of Beer or Spirits experience with increasing responsibility; Bachelor's degree plus 5 years of marketing, media, or communications experience, including at least 3 years of Beer or Spirits experience with increasing responsibility; Bachelor's degree plus 4 years of Gallo Spirits marketing experience with increasing responsibility; Master's degree plus 4 years of Gallo Spirits marketing experience with increasing responsibility; or high school diploma or state-issued equivalency certificate plus 7 years of marketing, media, or communications experience, including at least 4 years of Beer or Spirits experience with increasing responsibility.
Brand management experience.
Knowledge of the on-premise channel.
Experience managing multiple external agencies or partners across disciplines such as creative, media, PR, and experiential.
Experience owning 360-degree media plans with robust budgets.
Strong analytical and financial acumen.
Ability to influence management, lead cross-functional teams, and work through others.
Ability to manage competing priorities effectively and operate with a sense of urgency.
Excellent written and verbal communication skills.
Able to travel up to 50% to designated business locations and to support in-market expectations.
Able to travel up to 5% to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events.
Must be 18 years or older.

Nice To Haves

One of the following preferred experience and education combinations: Master's degree plus 5 years of marketing, media, or communications experience, including at least 3 years of Beer or Spirits experience with increasing responsibility; Bachelor's degree plus 7 years of marketing, media, or communications experience, including at least 3 years of beer or spirits experience with increasing responsibility; Bachelor's degree plus 6 years of Gallo Spirits marketing experience with increasing responsibility; or Master's degree plus 4 years of Gallo Spirits marketing experience with increasing responsibility.
Experience managing a P&L.
Experience working in an agile environment.
Solid understanding of the three-tier distribution system.
Training in data systems such as IRI/Circana and ability to analyze data and translate it into insights.
Ability to prioritize tasks and guide a team in effective project delivery.
Knows how and when to escalate for senior manager or director feedback.
Exceptional organization and project management skills, including managing complex project lists, priorities, and budgets with a focus on building brand equity.
Experience training and developing junior-level brand marketers in executing brand and organizational objectives.
Experience collaborating with and influencing internal and external partners; managing large media budgets; writing agency briefs; developing content strategy across integrated campaigns; guiding media agencies through national and local plan strategy and execution; developing paid and organic social content calendars; managing influencer campaigns; executing experiential event strategy; and evaluating earned media (PR) tactics.
Solid understanding of media channel strategies and tactics, including TV, social, and digital.
Genuine desire and passion for the alcohol industry.

Responsibilities

Help shape Ready-to-Drink brand strategy and growth.
Translate consumer, customer, channel, and competitive insights into integrated plans that strengthen brand equity and improve performance.
Lead the annual business review and influence brand planning.
Guide the development of advertising, media, partnerships, commerce programs, and brand activations.
Steward the Brand Universe, creative platform, communications strategy, and consumer experience, keeping initiatives aligned with brand objectives and target audiences.
Manage the day-to-day advertising and promotion budget; evaluate marketing effectiveness and ROI; recommend investment trade-offs; and support P&L decisions.
Identify pricing, portfolio, and go-to-market opportunities that balance near-term profitability with long-term brand health.
Partner with sales, sales planning, regional marketing, commerce marketing, distributors, retailers, and subject-matter experts.
Create selling materials, communicate brand plans, gather marketplace insights, and help teams deliver coordinated cross-channel programs.
Test emerging marketing methods and mentor other brand marketers.