Senior Brand Activation Manager RTD

Gallo•Dallas, TX

7h•Hybrid

About The Position

The Senior Brand Activation Manager for Ready-To-Drink products connects the Business Unit with US Sales, Sales Planning, Regional Marketing, Advocacy, and Commerce. The role translates brand strategy and priorities into retail and on-premise activation programs, point-of-sale materials, and field-ready plans designed to produce measurable sales impact. The manager aligns cross-functional partners on priorities, execution standards, and success measures, and leads commercialization of key sales launches and major Business Unit initiatives from strategy development through in-market execution, performance measurement, and course correction. The role represents Business Unit strategy across the commercial organization, communicates with Sales and Business Unit leadership, supports annual planning, and helps teams navigate brand, operational, supply, and channel priorities. Through market visits, customer and distributor meetings, and activation oversight, the manager evaluates execution and identifies opportunities to maximize sales, manage costs, and strengthen results. The position is based in Modesto, California, with three days per week onsite, or Dallas, Texas, with four days per week onsite. Occasional telecommuting is available, and the employee is expected to live within a commutable distance. Travel of up to 50% is required for core role functions, with additional travel to company offices, sites, or meeting locations of up to 5% for onboarding, training, meetings, and events.

Requirements

Bachelor’s degree plus 7 years of marketing, sales, distributor management, or end-to-end project management experience, including at least 5 years focused on sales or distributor management with increasing responsibility; or a Bachelor’s degree plus 6 years of Gallo winery marketing, sales, distributor management, or end-to-end project management experience, including at least 4 years focused on sales or distributor management with increasing responsibility; or a master’s degree plus 4 years of Gallo winery marketing, sales, or distributor management experience with increasing responsibility; or a high school diploma or state-issued equivalency certificate plus 11 years of sales, distributor management, or end-to-end project management experience, including at least 7 years focused on sales or distributor management.
Travel up to 50% by automobile and air for market visits, customer and distributor meetings, sales and planning meetings, and activation oversight.
Travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events up to 5% of the time, with or without reasonable accommodation; this may be in addition to other travel requirements.
Must be 18 years or older.
Must be willing and able to be based in Modesto, California (three days per week onsite) or Dallas, Texas (four days per week onsite).

Nice To Haves

Master of Business Administration degree plus 10 years of winery sales or distributor management experience with increasing responsibility.
Experience combining significant Sales or distributor-facing responsibilities with Brand Marketing, Commerce, Sales Planning, or commercial activation capabilities.
Experience leading cross-functional commercialization and in-market activation, including evaluating field execution, point-of-sale effectiveness, and performance against brand and sales objectives.
Knowledge of E. & J. Gallo Strategic Imperatives as outlined by the CEO and Gallo Executive Leadership Team.
Leadership and management strength to provide motivational guidance and direction.

Responsibilities

Connect the Business Unit with US Sales, Sales Planning, Regional Marketing, Advocacy, and Commerce.
Translate brand priorities and passion points into retail and on-premise activation programs, point-of-sale materials, and field-ready plans.
Align cross-functional partners around priorities, execution standards, and success measures.
Lead commercialization of key sales launches and major Business Unit initiatives from strategy development through in-market execution, performance measurement, and course correction.
Represent Business Unit strategy across the broader commercial organization.
Communicate with Sales and Business Unit leadership.
Support annual planning and help teams navigate brand, operational, supply, and channel priorities.
Conduct market visits and participate in customer and distributor meetings and activation oversight.
Evaluate execution and identify opportunities to maximize sales, manage costs, and strengthen results.