Brand Activation Manager, Lifestyle

Peter Millar • Raleigh, NC

5d

About The Position

Peter Millar is seeking a strategic Brand Activation Manager, Lifestyle to lead the brand's lifestyle activation strategy across social media, experiential marketing, and cultural touchpoints. The role shapes how consumers discover, engage with, and experience Peter Millar through social storytelling, immersive brand experiences, and moments that deepen connection and drive long-term brand affinity.

As the lifestyle category lead on the Brand Activation team, this manager owns the Lifestyle Social Strategy and Lifestyle Activation Calendar. The role develops integrated programs that strengthen brand relevance, inspire engagement, and reinforce Peter Millar's position as a premium lifestyle brand. The ideal candidate combines creativity and strategic judgment with an understanding of culture, consumer behavior, and brand storytelling, translating ideas into content and premium consumer experiences online and in person.

Requirements

• 5+ years of experience in brand marketing, social media, experiential marketing, or integrated marketing.
• Experience developing integrated marketing campaigns from concept through execution.
• Experience leading social media and content strategies for luxury, fashion, lifestyle, hospitality, travel, or premium consumer brands.
• Deep understanding of Instagram, TikTok, YouTube, and emerging social platforms, including content best practices, audience growth strategies, and platform trends.
• Experience planning and executing consumer-facing activations, events, partnerships, or experiential marketing programs.
• Strong understanding of luxury consumer behavior, cultural trends, and aspirational brand storytelling.
• Demonstrated ability to develop creative concepts and translate them into meaningful consumer experiences.
• Demonstrated leadership experience, including coaching team members, driving cross-functional collaboration, and developing high-performing talent.
• Exceptional communication, presentation, project management, and stakeholder management skills.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Experience within luxury apparel, men's fashion, premium retail, hospitality, travel, or lifestyle brands.
• Deep appreciation for men's style, craftsmanship, culture, travel, and premium consumer experiences.
• Experience developing experiential marketing programs, retail activations, hospitality experiences, or brand partnerships.
• Experience working with influencers, creators, ambassadors, talent, or public relations teams.
• Experience managing social analytics and performance reporting.
• Experience leading integrated organic and paid social initiatives.

Responsibilities

• Own the Lifestyle Social Strategy and Lifestyle Activation Calendar, developing integrated brand programs that drive awareness, engagement, community, and long-term affinity.
• Develop and execute social and content strategies supporting seasonal campaigns, product launches, partnerships, and key brand initiatives across the Lifestyle business.
• Shape and evolve Peter Millar's lifestyle narrative through storytelling rooted in craftsmanship, modern luxury, menswear, travel, culture, and premium experiences.
• Identify emerging trends, cultural moments, platform innovations, and audience behaviors to help keep Peter Millar relevant, differentiated, and aspirational.
• Translate seasonal campaigns, product launches, and brand initiatives into integrated content, consumer experiences, and activations.
• Partner with Creative to develop campaign concepts, content strategies, and social storytelling frameworks.
• Lead development and execution of the Lifestyle Activation Calendar, including experiential marketing, events, and consumer experiences.
• Partner with Influencer, PR, Retail, Digital, Brand Management, and Creative teams to deliver integrated consumer engagement programs.
• Monitor content, channel, and activation performance and use consumer insights to inform future strategies, campaigns, and experiences.
• Manage agency, production, venue, and activation partners as needed.
• Coach team members, drive cross-functional collaboration, and develop high-performing talent.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager