Brand Manager (Lead), Crock-Pot

Newell Brands • Atlanta, GA

6d

About The Position

The Brand Manager, Crock-Pot supports brand strategy, innovation, and core business growth across North America and EMEA. Reporting to the Senior Manager, Brand Management, this role leads product development and commercialization, owns portfolio performance, and executes brand campaigns to grow sales, increase market share, and improve profitability.

This opportunity is for a rising brand leader to help shape an iconic brand through consumer-first innovation, compelling marketing, and cross-functional leadership. The role calls for at least four years of experience in brand management, marketing, or innovation, as well as strong analytical and project management skills and the ability to drive omnichannel growth.

Requirements

• Bachelor’s degree required.
• At least four years of experience in brand management, marketing, or innovation.
• Strong analytical skills, including experience with market data, consumer research, POS and shipment data, and financial analysis.
• Experience leading product development, innovation projects, and commercialization.
• Experience developing and executing consumer marketing campaigns, including collaboration with agencies and cross-functional partners.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Strong communication, presentation, and storytelling skills, with the ability to translate insights into clear recommendations.
• Collaborative approach and demonstrated ability to influence teams across functions and geographies.
• Curiosity, consumer focus, and a high level of accountability, ownership, and follow-through.

Nice To Haves

• MBA.
• Experience in small domestic appliances, consumer electronics, or other technology-driven consumer products.

Responsibilities

• Lead product development from concept through launch, ensuring delivery on time and in full.
• Oversee commercialization readiness, including creative assets, packaging, and product content.
• Lead national media campaigns and brand activations with agencies and cross-functional partners.
• Own ongoing portfolio performance, using POS, eCommerce, consumer research, and financial data to identify opportunities and drive results.
• Support eCommerce growth through promotional activations, product content, and new launches.
• Develop sell-in materials to support launches and customer opportunities across North America and EMEA.
• Collaborate with Sales, Finance, R&D, Supply Chain, and Marketing to deliver key initiatives.
• Help build a long-term innovation pipeline aligned with brand strategy and consumer needs.
• Support Annual Brand Plan development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level