Brand Marketing Lead
About The Position
The Brand Marketing Lead will help build and strengthen Meredith Hirsh’s personal brand and the Working Healthcare podcast through content, design, video, social media, email, website updates and events. Working directly with Meredith, the role owns the end-to-end social media process for both brands, including planning, creation, publishing, community engagement and analytics. The position also manages the podcast guest experience and coordinates production so episodes and promotional campaigns stay on schedule. This is a hybrid role combining in-office or in-studio work and work-from-home days. The successful candidate must be available for scheduled office days, podcast recordings and other in-person activities in Delray Beach, Florida. The role supports brand growth through content and production calendars, email campaigns, website content, speaker materials, events and special initiatives.
Requirements
- At least five years of relevant experience in marketing, branding, communications, advertising, content creation, podcast production or a related field.
- A degree in Journalism, Advertising, Marketing or Public Policy.
- Experience independently managing social media from content planning and creation through publishing, community engagement and analytics reporting.
- Proficiency in Canva and Adobe Creative Cloud or similar platforms, with the ability to create polished graphics and branded materials.
- Strong writing, editing and proofreading skills.
- Experience capturing and editing short-form video.
- Ability to interpret performance data and turn insights into practical improvements.
- Excellent organization, attention to detail and ability to manage multiple projects and recurring deadlines.
- Professionalism, discretion and sound judgment when working with guests, public communications and confidential information.
- Must be available to work on-site or in-studio in Delray Beach, Florida for scheduled office days, podcast recordings and other in-person activities as needed.
Nice To Haves
- Experience supporting a personal brand, podcast, executive, speaker or media organization.
- Familiarity with Pipedrive or other CRMs, Buzzsprout, Squarespace, Google Workspace, Zoom and social media scheduling or analytics tools.
- Experience with email marketing, website maintenance, guest coordination or event promotion.
- Genuine interest in healthcare and understanding the inner workings of the American healthcare system.
Responsibilities
- Own social media for both brands across designated platforms, including LinkedIn, Instagram, Facebook, TikTok and YouTube.
- Plan, create, schedule and publish original content, including graphics, long- and short-form videos, behind-the-scenes footage and promotional posts.
- Monitor accounts daily, respond to comments and messages, and engage with relevant guests, organizations and industry conversations.
- Track social media analytics, prepare monthly performance summaries and use insights to improve content and audience engagement.
- Manage podcast guest communications, scheduling, preparation and follow-up, maintaining accurate records in Pipedrive and Google Sheets.
- Attend podcast recordings in person at the podcast studio, support recording logistics and capture behind-the-scenes content.
- Coordinate with the podcast studio, review edited episodes and publish approved episodes through Buzzsprout and YouTube.
- Create weekly email campaigns, update website content and maintain Meredith’s speaker media kit.
- Maintain content and production calendars, coordinate planning sessions and keep projects moving through review and approval.
- Support speaking engagements, events, podcast award submissions and special brand initiatives.
Benefits
- Competitive pay based on experience.
- 99% company-paid medical insurance.
- Dental and vision insurance offered.
- Health savings account (HSA).
- Voluntary life, short-term disability and long-term disability insurance; 100% company paid at two years.
- 401(k) with up to 4% employer match.
- Paid time off (PTO) and paid holidays.
- Professional development assistance available.
- Opportunity for growth and internal advancement.
- Mileage reimbursement when applicable.
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What This Job Offers
Job Type
Full-time
