Brand & Marketing Designer

Black Forest Labs•Berlin, Baden-Württemberg

3d•$219,000 - $265,000•Hybrid

About The Position

Black Forest Labs is hiring its first Brand & Marketing Design Lead to define and own the company’s brand across launches, its website, events, and other customer-facing work. This hands-on lead role will involve producing much of the design work while creating tools, systems, and processes that help others produce consistent, high-quality work. Over time, the role will also help shape the growth of brand and marketing design at BFL, including future hiring. The designer will develop the visual identity and its guidelines, direct creative for model launches, campaigns, and events, and create work across online and offline channels. They will own the direction of bfl.ai and its growth pages, create templates and internal tools—including an agent-readable design system—and work with product design on shared foundations so the company’s product surfaces feel cohesive. Design at BFL is still developing. The role will help establish review practices, define what finished work means, and represent design across the company. The designer will work closely with Devran, who leads design, and collaborate with marketing, growth, developer relations, research, and product design. The role can be office-based in Freiburg or San Francisco, or remote-first. Remote-first employees are expected to spend one full week per month in an office. Office-based arrangements involve regular in-person attendance, with the specific arrangement discussed during interviews.

Requirements

At least six years of experience designing brands.
Have played a key role from concept through rollout on one or two brand projects that remain strong examples of the work and that others now build on.
Demonstrate original ideas, clear taste, and detailed execution.
Have deep craft in identity and visual design, including typography, color, layout, art direction, and motion.
Have improved a team’s work through both shipped work and feedback.
Be prepared to contribute hands-on from day one, take initiative, and resolve disagreements directly with the people involved.
Have built guidelines, templates, or design systems that others could use effectively without direct support.
Move comfortably between strategic thinking and detailed execution, and communicate design decisions to founders, engineers, and marketers.
Be comfortable working amid ambiguity and shifting between different kinds of projects.
Show curiosity about new tools and problems, and be able to describe something recently self-taught and how it changed their work.

Nice To Haves

Experience shipping web pages or prototypes using AI coding tools such as Claude Code.
Experience building tools for brand work, such as template generators or small internal apps.
Experience using generative image or video models in the creative process.
Experience with motion, 3D, or creative coding.
Experience at an AI lab.

Responsibilities

Lead the growth of BFL’s visual identity, including its logo, typography, color, imagery, and motion, and turn it into guidelines and design systems.
Create concepts and creative direction for model launches, campaigns, and events in collaboration with research teams.
Design work for online and offline channels, including social posts, editorial, decks, documents, sales materials, event spaces, merchandise, and print.
Own the direction of bfl.ai and its growth pages.
Build templates, internal tools, and an agent-readable design system so marketing, sales, and engineering teams can create on-brand work.
Work with product design on shared foundations such as typography, color, and components across bfl.ai, the Playground, the dashboard, and other product surfaces.
Help define design review practices, standards for finished work, and how design informs decisions across teams.
Represent design across the company and contribute to how the brand and marketing design function grows.