Brand Marketing Designer

MLabs•New York, NY

3d•$130,000 - $150,000•Onsite

About The Position

The Brand Marketing Designer will join the Go-To-Market (GTM) team of a web3-focused fintech platform in New York City. The role sits at the intersection of design and growth, collaborating with GTM and Product teams to create high-converting content, including feature launches, social media campaigns, and brand initiatives. The designer will steward, expand, and refine the brand’s visual identity so that customer touchpoints are intentional, cohesive, and visually compelling. The position is on-site in the client’s Soho office and is a permanent, full-time opportunity.

Requirements

3–5 years of professional brand or graphic design experience, ideally within a consumer app, creative agency, or culture-forward brand.
A strong portfolio demonstrating exceptional craft, systematic visual thinking, and executional range across various digital media formats.
Comfort experimenting with new design tools, modern workflows, and creative techniques.

Nice To Haves

Proficiency in motion graphics, animation, or 3D design is highly preferred.
Personal experience with crypto trading or decentralized finance (DeFi) is a strong plus.

Responsibilities

Develop, refine, and document the visual brand system, including typography, color palettes, illustration guidelines, and broader brand identity assets.
Partner with GTM and growth teams to design engaging, high-performing social media campaigns, feature announcements, and promotional assets.
Collaborate with Product Design to create cohesive brand experiences across web, mobile, and product surfaces.
Conceptualize and design custom merchandise, offline collateral, and creative branding concepts.