Brand Marketing Designer

MLabs•New York, NY

2d•$130,000 - $150,000•Onsite

About The Position

A fast-growing, web3-focused fintech platform is seeking a Brand Marketing Designer to join its Go-To-Market (GTM) team in New York City. The platform offers a social-first trading app that gives users access to on-chain assets, trader insights, and real-time portfolio tracking without complex external wallet setups or bridges. Sitting at the intersection of design and growth, the Brand Marketing Designer will collaborate with GTM and Product teams to create high-converting content, including feature launches, social media campaigns, and brand initiatives. The role stewards, expands, and refines the brand’s visual identity so that customer touchpoints are intentional, cohesive, and visually compelling. This is an on-site, full-time opportunity with compensation of $130,000–$150,000.

Requirements

3–5 years of professional brand or graphic design experience, ideally within a consumer app, creative agency, or culture-forward brand.
A strong portfolio demonstrating exceptional craft, systematic visual thinking, and executional range across various digital media formats.
Comfort experimenting with new design tools, modern workflows, and creative techniques.

Nice To Haves

Proficiency in motion graphics, animation, or 3D design is highly preferred.
Personal experience with crypto trading or decentralized finance (DeFi) is a strong plus.

Responsibilities

Develop, refine, and document the visual brand system, including typography, color palettes, illustration guidelines, and broader brand identity assets.
Partner with GTM and growth teams to design engaging, high-performing social media campaigns, feature announcements, and promotional assets.
Work with Product Design to build cohesive, delightful brand experiences across web, mobile, and product surfaces.
Conceptualize and design custom merchandise, offline collateral, and creative branding concepts.