Brand Manager

Amgen

12h

About The Position

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit www.amgen.com and follow us on www.twitter.com/amgen

Requirements

Academic education or experience from similar positions.
Minimum 2 years of experience as a Product Manager.
Fluency in English, both oral and written communications.
Fluency in Danish or Norwegian, both oral and written communications.
Financial and budgeting skills.
Experience using MS Office tools.
Tenure at last two jobs for at least 2 years each.

Nice To Haves

Minimum 2 years in a big pharmaceutical company.
Documented experience in franchise area (e.g., Oncology, Gen Med, etc.).
Documented success in gaining or maintaining market leadership position.
Applies advance project management & analytical skills.
Demonstrates strong industry knowledge and commercial attitude.
Demonstrates networking capabilities.
Applies advanced communication and presentation skills/ networking capabilities.
Displays strong organizational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner.
Takes initiative and acts pro-actively, enthusiastically and creatively.
Demonstrates open-mindedness and helicopter view capabilities.
Communicates effectively at all levels both internally and externally, and (inter-) nationally.
Open to try new ideas, learning from setbacks.
Serves as a role model for Amgen Values.

Responsibilities

Develops and executes Business Unit franchise strategy in cooperation with Marketing Lead and Business Unit Lead.
Maximizes brand potential at national level by creating differentiated value propositions.
Coordinates x-functional team meetings and the development of Brand Plans in Cluster Teams.
Delivers materials, presentations, and campaigns, including coordinating the generation of customer access tools in variable channels.
Coordinates cluster team, including planning and execution of cluster team meetings.
Coordinates creation of Business Unit brand strategies.
Co-develops Country Brand Plan in x-functional cooperation in full congruence with International Brand Plan.
Translates/implements international brand campaign locally.
Develops and executes on Marketing/Commercial tactics.
Ensures conception and effective roll-out of marketing campaigns and patient-centric solutions and partnerships.
Manages approved marketing budgets to ensure appropriate allocation of resources to meet the plan and financial control.
Responsible for all operational marketing matters relating to the products and activities in the commercial team.
Coordinates and drives effort to continuously develop tools from variable channels to get access to customers.
Designs and executes promotional activities by determining the type, sequencing and frequency of the promotional mix for target HCPs and fully utilizing range of channels (according to Customer Engagement goals).
Prepares marketing environment for future launches (2-4 years).
Coordinates competitive intelligence and drives competitive action plans.
Partners with the Medical department to optimize brand performance in x-functional cluster team.
Cooperates with digital lead on joint projects according to brand strategy.
Is an active member of the international marketing team and shares best practices with international colleagues.
Partners with relevant stakeholders (internal and external) on national and international level.
Supports the Business Unit Lead during preparation for presentations for e.g. management presentations and Business Reviews.
Recruits and manages external vendors.
Executes and analyzes market research.
Overall responsible for content in materials, including compliance with Amgen policies and procedures and national regulations.
Drives C3 process for sponsorships.
Planning of brand DOE and project POs.