Brand Manager

CADY•Alpharetta, GA

1d•$70,000 - $70,000

About The Position

We are seeking a Brand Manager to join our marketing team full-time, Monday through Friday. This role will lead brand strategy and execution for a portfolio of key CADY product lines, ensuring a consistent and compelling brand experience across all customer touchpoints. The ideal candidate is both strategic and detail-oriented, with a passion for branding and the ability to translate insights into impactful marketing initiatives in a fast-paced environment.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field
5+ years of experience building and growing B2C consumer brands
Proven ability to connect brand strategy to measurable business outcomes
Experience with customer segmentation, targeting, and audience insights
Strong background in integrated marketing across digital channels (email, social, web, content)
Demonstrated success in developing and executing brand campaigns
Excellent project management and organizational skills in a fast-paced environment
Experience collaborating cross-functionally with creative, digital, and product teams
Strong writing and editing skills for marketing content
Experience utilizing various methodologies to understand consumers, identify opportunity areas, and drive cohesive experiences
Experience working with external partners is a plus
Retail or e-commerce experience preferred
Ability to sit and work at a computer for extended periods of time.
Ability to use a computer, keyboard, mouse, and other standard office equipment regularly.
Ability to occasionally stand, walk, bend, or reach within an office environment.
Ability to lift and move items up to 15 lbs., such as files, office supplies, or equipment.
Comfortable working in a standard indoor office setting with moderate noise levels.
Ability to communicate effectively in person, via phone, and through virtual meeting platforms.

Nice To Haves

Experience working with B2C audiences
Familiarity with brand storytelling, campaign development, and demand generation
Understanding of email marketing and digital performance metrics
Experience supporting marketing and creative teams in fast-paced, growth-oriented environments

Responsibilities

Brand Strategy & Identity Define and evolve brand positioning, messaging, and identity across assigned product lines.
Ensure consistency across all customer-facing channels, including website, email, SMS, social media, video, and campaigns.
Product Line Ownership Support the successful launch and ongoing marketing of assigned product lines, developing positioning and go-to-market strategies that drive awareness and engagement.
Style Guides & Governance Maintain and evolve brand guidelines, ensuring consistency in tone, voice, and visual identity across all content and touchpoints.
Creative Collaboration Develop and manage creative briefs, partnering closely with the Creative team to bring campaigns and content to life.
Provide clear direction and feedback to ensure all deliverables align with brand standards and voice.
Campaign & Initiative Execution Lead the planning and execution of brand campaigns and seasonal initiatives, ensuring alignment with business goals and the CADY marketing calendar.
Performance & Insights Partner closely with the Finance team and Marketing Analyst to measure and analyze campaign performance, translating insights into actionable recommendations.
Leverage audience research, market trends, and customer data to inform strategy.
Data-Driven Decision Making Partner with Marketing Analysts to understand performance metrics, KPIs, and ROI, using data to optimize campaigns, product positioning, product merchandising and guide future initiatives.
Cross-Functional Collaboration Work closely with internal teams—including Creative, Digital, Product, and Marketing—to ensure alignment across initiatives and product launches.
Industry Awareness Stay current on industry trends, competitive landscape, and emerging technologies to keep the brand fresh, relevant, and innovative.