Brand Manager

Delicato Family Wines•Napa, CA

6h•Onsite

About The Position

Under little or no supervision and acting on own initiative, the Brand Manager champions brands in the marketplace by developing and executing strategic and annual brand plans that enable Delicato Sales and Trade partners to meet distribution and depletion objectives. The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato’s annual and long-term financial goals.

Requirements

B.S. or B.A. required, MBA preferred
4+ years marketing experience in the U.S. table wine industry and/or top tier CPG company
1+ year of leadership or progressive responsibilities
Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions
Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer response
Considerable knowledge of table wine styles and winemaking principles
Ability to act as a brand leader to internal and external constituents given sufficient breath of industry knowledge and experience
Impeccable written, verbal, and large group presentation skills
Strong Microsoft Office skills
Familiarity with Nielsen and other data source reporting
Comfort accessing and analyzing multiple data resources to monitor monthly sales trends and discover new business insights
Attention to detail, ability to multi-task and to take initiative
High energy with an entrepreneurial drive to succeed
A passion for wine and the industry

Nice To Haves

Wine industry experience preferred

Responsibilities

Manages and monitors day-to-day operations and team performance to ensure smooth workflows and that company standards are met
Manages company culture and holds self, peers, and direct reports accountable for demonstrating a constructive company culture through influential, personal behavior and actions; encourages strong work ethic and fosters an environment of trust and respect
Develops and aligns individual goals with the department's operational goals; ensures that decisions, actions, and priorities are aligned with the company's vision, mission, and strategies
Researches best practices, stays abreast of industry trends, and maintains awareness of regulatory changes to ensure compliance and continually improve operations
Assists in preparing the departmental budget, monitors spending, and directs team in cost-effective operations to ensure adherence to financial objectives
Monitors performance and regularly communicates with direct reports to achieve mutual understanding and desired results
Partners with immediate manager to determine staffing needs; attracts, motivates, and retains a workforce with the appropriate knowledge, skills, and abilities to achieve goals and objectives
Provides employees with a safe, healthy, and rewarding work environment; ensures delivery and completion of monthly safety topics
Communicates and supports change initiatives and decisions in an effective manner to successfully guide team through change
Fosters a work environment that encourages creative thinking, promotes flexibility, and drives innovation
Addresses employee issues, concerns, and complaints in an objective and confidential manner; notifies HR Business Partner and keeps immediate manager informed as appropriate
Ensures compliance and consistent application of company policies, initiatives, and decisions
Coaches, guides, and develops direct reports; fully engages in the GPS (Performance Management) process; provides high-quality feedback, and ensures proper GPS documentation of employee performance, recognition, and deficiencies
Advocates for brands by serving as a key liaison between Sales, Finance, Legal, Marketing Services, Operations and Delicato Sr. Leadership
Develops 5-year strategic brand vision and plans for long-term growth
Owns and manages all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication
Establishes and delivers fully integrated promotions and education materials that engage the consumer, distributors and retail partners
Develops web, social and digital media strategies to stay abreast with changing consumer behavior that is growing in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies
Monitors shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channel
Works closely with Supply Chain optimize forecasting based on accurate marketing and sales trends/plans
Leads annual development of strategic brand plan by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
Manages the recommendation of products and pricing utilizing data and insights
Develops and executes brand budgets that support key brand strategies; adheres to prescribed brand budgets
Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
In conjunction with Finance Team, evaluates Agency Brand P&Ls, price/volume/mix analyses, Annual Plan variances, and corporate finance issues impacting the balance sheet
Acts as the creative force and the passionate brand ambassador to internal and external constituents
Manages and channels brand activities in trade marketing, public relations, creative functions, and event management
Manages and oversees line extensions and product launches
Builds collaborative relationships with Sales, Finance, Winemaking, and Operations
Manage timely and cost-effective strategic brand relationships with outside agency partners
Partners with Trade Marketing to develop chain or regional specific programming to drive channel sales
Develop and execute department administration projects and tasks as assigned by the VP Marketing or Marketing Directors
Other duties may be assigned