Brand Manager

Unusual Machines•Orlando, FL

17h•$90,000 - $100,000

About The Position

Unusual Machines is a U.S.-based drone and drone parts company focused on the small and First-Person View (FPV) segments of the drone market. Our brands - Rotor Riot and Fat Shark - are two of the most respected names in FPV and have helped shape the industry through e-commerce, product development, and a deep connection with the pilot community. We’re expanding into enterprise and defense - bringing our obsessive attention to performance, design, and U.S.-based manufacturing into high-stakes environments like search and rescue and military innovation. With several of our products already approved by the Defense Innovation Unit, we’re solving procurement issues for customers who demand speed, agility, and compliance. If you love working at the intersection of community, content, and cutting-edge technology, you’ll feel right at home here. You in This Role As the Brand Marketing Manager, you will own and evolve the brand strategy for Unusual Machines and its portfolio of brands, including Rotor Riot and Fat Shark. You’ll serve as the steward of our brand identity—shaping how we show up in the market, how we tell our story, and how customers connect with our products across every touchpoint. This role blends strategy and execution. You’ll define brand positioning, translate insights into compelling campaigns, and ensure consistency across digital, physical, and experiential channels. You’ll work cross-functionally with Product, Sales, and Creative to bring our vision to life while using data and customer feedback to continuously refine our approach. You are both a creative thinker and a disciplined operator—comfortable building narratives, launching campaigns, and measuring performance to drive growth, loyalty, and long-term brand equity.

Requirements

Proven experience as a Brand Manager, Associate Brand Manager, or similar role
Strong ability to develop and communicate brand and marketing strategies
Exceptional written and verbal communication and storytelling skills
Data-driven mindset with strong analytical and performance measurement skills
Deep understanding of the full marketing mix and audience targeting
Experience collaborating on product packaging to ensure brand consistency and compliance
Demonstrated success building and leveraging Voice of Customer programs
Expert-level understanding of social media platforms, content strategy, and community engagement
Bachelor’s degree in Marketing, Business, Communications, or equivalent experience
Candidates must be a US Citizen or permanent resident to be eligible for employment

Nice To Haves

Experience managing or scaling a global brand
Familiarity with CRM, social monitoring, and data visualization tools (e.g., Salesforce, Tableau)
Ability to manage multiple projects in a fast-moving environment
Working knowledge of UI/UX principles as applied to product and marketing experiences

Responsibilities

Partnering with leadership in defining and refining brand positioning and messaging across the Unusual Machines portfolio
Leading integrated marketing campaigns across digital, social, and offline channels
Partnering with Product and Creative teams to ensure brand consistency across launches and packaging
Analyzing market trends, competitive activity, and consumer insights
Translating customer feedback and VoC data into actionable brand improvements
Collaborating with Sales to align brand strategy with go-to-market and revenue objectives
Reviewing campaign performance, KPIs, and ROI to optimize future efforts
Managing brand budgets and prioritizing spend for maximum impact
Overseeing social media strategy, community engagement, and brand voice
Help develop and execute a comprehensive brand marketing strategy aligned with company objectives
Create brand guidelines to allow the organization the framework to leverage brand assets across media, packaging, and web assets
Assist in the creative development and execution of multi-channel marketing campaigns
Establish and manage Voice of Customer (VoC) programs to inform strategy and improve brand perception
Ensure consistent brand expression across product packaging, digital assets, and physical touchpoints
Monitor market dynamics, customer insights, and competitive landscapes to identify growth opportunities
Measure campaign effectiveness using KPIs and performance analytics, and report results to leadership
Manage and optimize the brand marketing budget to maximize ROI
Partner cross-functionally to support product launches and long-term brand growth