Brand Manager

GT'S Living Foods • Vernon, CA

13d • $110,000 - $150,000 • Hybrid

About The Position

We are seeking a Brand Manager who blends strong foundational brand marketing with provocative approaches that break free from traditional marketing, to take the reins of our portfolio of highly-functional early-stage health and wellness beverage brand. As an emerging leader in a category of our own, we need a bold, strategic thinker who thrives in an entrepreneurial environment. Someone who can shape brand identity, develop breakthrough marketing campaigns, and drive adoption and brand love with early adopters/leading edge consumers. If you are energized by the opportunity to craft a brand’s trajectory, engage culture-setting consumers, and pioneer a movement, we’d love to meet you.

Requirements

• 3 to 5+ years of experience in brand management within CPG.
• Strong data analysis skills, with comfort working in syndicated data platforms (e.g., IRI/Circana, SPINS, or Nielsen/NIQ).
• Proven track record of building cross-functional relationships and driving alignment across Marketing, Sales, Finance, Supply Chain, and Operations.
• Experience managing marketing or brand budgets, with a solid understanding of ROI and investment tradeoffs.
• Advanced Microsoft PowerPoint and Excel skills.
• Strategic thinker who can connect brand initiatives directly to business results, not just brand-building activity for its own sake.
• Consumer-first mindset, grounded in market research and insights, with genuine curiosity about what drives consumer behavior.
• Data-driven decision maker, comfortable interpreting large, complex data sets to extract actionable, fact-based insights.
• Strong analytics skills paired with sound business judgment.
• Strong cross-functional leadership and influence, able to align stakeholders and drive decisions without relying on direct authority.
• Comfortable working in ambiguity and adapting quickly as priorities shift.
• Acts as a process driver who influences decisions, presenting clear options and guiding stakeholders toward a resolution, rather than owning the final business decision.
• Assertive and proactive, while remaining collaborative.
• Flexible and resilient, able to pivot quickly when plans or priorities change without losing momentum or getting frustrated.
• Effective communicator with strong interpersonal and presentation skills, comfortable engaging at the executive level.
• Thrives in a fast-moving, entrepreneurial environment where priorities can shift.
• Understanding of the shopper marketing and omnichannel retail landscape, including how digital and in-store touchpoints influence purchase decisions.
• Strong project management skills and a track record of meeting deadlines.
• Detail-oriented and genuinely passionate about doing the little things well.

Nice To Haves

• Working familiarity with digital marketing and e-commerce fundamentals (e.g., retail media, digital shelf, paid social) is a plus.
• MBA preferred.

Responsibilities

• Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy
• Support the development of brand positioning and messaging frameworks, ensuring differentiation and effective storytelling in an emerging category
• Support the Creative team in developing breakthrough campaigns while ensuring cohesive execution across touch-points while effectively engaging with the consumer target
• Support innovation by developing and executing go-to-market launch plans to generate news and excitement for new products
• Leverage market research and consumer insights to inform strategies and identify growth opportunities
• Partner with Marketing, Sales, Creative, Finance, and Operations teams to develop customer programs, brand communication plans, and sales tools that drive sales and strengthen market positioning
• Track business and campaign performance metrics, report results and key learnings to senior leadership, and develop recommendations for optimization
• Identify opportunities for process improvement and upskilling, communicate best practices and implement improvement where needed
• Act as a total business owner for the brand, focused on driving profitable business growth, not just brand-building activities, while balancing top-line growth with profitability.
• Own brand positioning and messaging frameworks, ensuring clear differentiation and compelling storytelling.
• Manage external creative and media agency partners to keep execution consistent, on-brand, and on schedule.
• Lead go-to-market and innovation launch plans that generate news and excitement for new products.
• Own the end-to-end commercialization process for new products, including product placement and distribution strategy, partnering with Product Development, Supply Chain, and Operations to bring launches to market on time and on budget.
• Leverage syndicated data, market research, and consumer insights to inform strategy and identify growth opportunities.
• Connect brand initiatives directly to business results, not just brand-building activity for its own sake.
• Develop, execute, and optimize brand strategies that build brand equity, drive awareness, and foster consumer loyalty and advocacy.

Benefits

• Health Insurance: Medical, Dental, Vision
• 401K with Matching
• Discounts on the amazing GT’s product line
• Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
• food trucks every weekday
• quarterly employee appreciation events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level