Brand Manager

Talking Rain • Preston, WA

12h • Hybrid

About The Position

Every single day, our Marketing team searches for surprising and refreshing ways to create connections with our customers and consumers. You’ll lead the vision, strategy, and execution for the Sparkling Ice Caffeine brand—identifying growth opportunities, developing long-term plans, and driving performance across key business and marketing KPIs. You’ll collaborate cross-functionally to bring strategies to life, ensuring alignment across marketing, sales, R&D, supply chain, and finance. It’s a chance to shape brand direction, deliver measurable results, and make a direct impact on Talking Rain’s success.

Requirements

• 4-6 years of product/brand management experience, ideally with a Consumer Packaged Goods (CPG) company.
• Bachelor’s degree in Marketing or equivalent experience.
• Demonstrated experience leading project and program efforts to completion.
• Strong analytical/reporting skills with proficiency in the Microsoft Office suite (e.g., Outlook, PowerPoint, Excel).
• Experience with end-to-end product development and commercialization processes.
• Experience with Syndicated Data (IRI preferred).
• Familiarity with traditional trade channels: food, mass, club, and convenience.
• Comfort working in a fast paced, cross-functional environment.
• Ability to balance multiple priorities and meet deadlines.
• Strong communication skills.
• A willingness to navigate change and ambiguity.
• A passion for the consumer.
• Ability to travel 1-3 times per quarter, based on business need.

Responsibilities

• Develop and recommend the long-term vision and key strategies for the brand with a wide scope encompassing cross-functional areas including sales, shopper marketing, supply chain, sales, and finance.
• Develop and own the annual brand business plan to deliver on key Brand KPIs.
• Measure key brand, financial, and marketing investment KPIs while taking action against learning.
• Lead the development of a marketing strategy that helps deliver brand KPIs and partner with our creative and media agencies on messaging and communication strategies.
• Translate the annual brand plan into a national sell story in partnership with sales.
• Collaborate with Insights team to identify product offering gaps and valuable consumers insights to drive portfolio strategy and brand growth through the innovation pipeline.
• Lead the development of packaging and product development briefs and manage the innovation process through commercialization.
• Provide brand‑level inputs to the volume forecast and demand planning process, flagging risks and opportunities to plan.
• Monitor competitive activity and category trends; bring implications and recommendations to the team.
• Complete other responsibilities as assigned.

Benefits

• Three Weeks of Vacation per calendar year.
• Six weeks of paid parental leave.
• Flexibility Stipend.
• Relocation Available.
• Mileage reimbursement for carpooling.
• 401k with Immediate Vesting and matched contributions.
• Fitness Reimbursements.
• Access to on-site gym in Preston complete with a personal trainer 2 days per week.
• Medical/Dental/Vision insurance.
• Company car or vehicle stipend included for Field Sales Managers and Market Managers.
• Vehicle reimbursement program for Regional Sales Managers and Sales Directors.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level