Brand Manager

The Honest Kitchen Inc • US,

5h • $100,000 - $120,000 • Remote

About The Position

At The Honest Kitchen, we believe pets deserve the same quality of food as the humans who love them. As pioneers of human grade pet food, we use thoughtfully sourced ingredients and gentle preparation methods to create foods that are as wholesome as they are nutritious. We’re a purpose-driven, growth-minded, proud B Corp company made up of people who care deeply about pets, their parents, and each other. If you’re looking to do meaningful work in a collaborative, entrepreneurial environment where your ideas can make a real impact, you’ll feel right at home here.
We strive for an inclusive work culture that supports a diverse array of skills, experiences, and perspectives our employees bring to the table. For us, differences are a source of strength. We celebrate strong performance and ethical processes, and we work hard every day to nurture an inclusive culture where all employees can innovate and thrive. Here, you will not only build your career, but you will also uncover new experiences and collaborate with passionate colleagues.
The Honest Kitchen values a diverse workforce. Everyone, including women, people of color, people with disabilities, and members of the LGBTQIA+ community are strongly encouraged to apply. The Honest Kitchen believes that an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re looking for candidates who can expand our business culture by bringing their whole, authentic selves to work. We strive to provide all qualified candidates with an equitable and accessible recruitment process.
We’re seeking a strategic, hands-on Brand Manager to help own the planning and lead the execution of marketing programs that build the brand and drive growth across retail and digital channels. The role reports to the Marketing Brand Director and is a remote role - but those local to San Diego are welcome to work out of our head office.
This role is ideal for a brand marketer who’s ready to jump into a small and nimble team where you will have the chance to touch multiple parts of the business - from consumer insight and positioning through go-to-market and in-market results. You’ll lead initiatives from brief to launch, make decisions grounded in data, and partner closely with our Growth, DTC, eCommerce and Sales teams, as well as Operations, R&D and agency partners, to deliver consistent storytelling across every touchpoint.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• 3-5 years of brand marketing experience in consumer goods, including at least 2 years as an Associate Brand Manager or Brand Manager.
• Proven track record leading product launches end-to-end, from insight to in-market results.
• Experience owning a marketing budget and making smart investment tradeoffs.
• Strong analytical skills — comfortable using syndicated data (e.g., Nielsen, Stackline), retailer data and Excel to turn numbers into recommendations.
• Experience briefing creative and managing agency partners.
• Comfortable using AI tools, but not relying on them to do the heavy lifting
• Strong project management skills; able to lead multiple launches and cross-functional teams without direct authority.
• Excellent written and verbal communication skills, with the confidence to present recommendations to senior leaders.

Nice To Haves

• Familiarity with Shopify, Salsify, Asana and Smartsheets a plus
• Previous experience in pet, natural or premium food experience a bonus

Responsibilities

• Assist in building the annual brand plan for assigned product lines — objectives, KPIs and quarterly priorities — in partnership with the Marketing Brand Director.
• Turn consumer, category and competitive insights (syndicated retail data, consumer research, social listening) into clear recommendations on positioning, messaging and portfolio priorities.
• Track brand and product performance against plan; deliver monthly readouts and recommend course corrections.
• Lead go-to-market for new products and renovations end-to-end: positioning, claims, naming, packaging briefs, launch timing and sell-in materials.
• Build and own cross-functional launch timelines in Asana, driving R&D, Operations, Sales and eCommerce to hit milestones.
• Develop and lead the integrated communications plan for innovation launches across retail, DTC, eCommerce and owned channels.
• Write creative briefs and give clear, decisive feedback on assets developed with the Creative team and agency partners.
• Set the standard for product content (thumbnails, enhanced content, product copy) and ensure it is accurate and on-brand across retail and digital, including syndication through Salsify.
• Own GEO and keyword strategy for product content, partnering with the Performance & Content team to implement it across channels.
• Equip the sales team and retail partners with sell-in and in-store marketing materials that drive distribution and velocity.
• Own the budget for assigned programs, including forecasting, tracking spend against plan and monthly reconciliation.
• Define success metrics up front and lead post-launch and post-campaign analysis to guide future investment.
• Manage day-to-day agency relationships for owned programs, setting clear direction and holding partners to timelines and quality.
• Mentor junior team members and help raise the bar on planning, briefing and execution across the team.

Benefits

• Time off: We offer a highly competitive time off schedule, including unlimited vacation and additional sick time, in addition to a generous company-paid holiday schedule.
• Benefits: Various health insurance plans with generous employer contributions to premiums. We also offer vision, dental, short-term disability, long-term disability, accident, critical illness, an employee assistance program, and an FSA/HSA.
• Financial wellness: Enjoy perks like a company 401K with an employer match.
• Mission Driven: Employees can take up to 40 hours of volunteer time a year, and we offer donation matching to non-profit organizations of your choosing.
• Pet Friendly: Pet-friendly offices, zoom calls, discounts on pet insurance, and of course, free pet food!
• Collaborative Team: We offer a fun, team-oriented work environment where you feel like you are making a difference every day.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level