Brand Manager

Piping Rock•Bohemia, NY

6d•Onsite

About The Position

Our Brand Manager will be accountable for the day-to-day management of the Fiber Well brand, the development and commercialization of new products, P&L management, monthly sales forecasting, innovation project management, packaging and pricing strategy. This role blends brand strategy, operations, analytics, product commercialization, and cross-functional leadership to drive growth and profitability.

Requirements

Bachelor’s degree or equivalent experience required
5+ years in product/brand marketing; experience in the CPG industry a plus
Ability to identify and interpret trends
Analytical, strategic, and creative thinker
Brand financial planning experience
Proven experience in planning, delivering, and measuring direct marketing campaigns
Advanced Microsoft Excel and PowerPoint skills are required
Willing to travel to trade shows, sales meetings and/or retailer presentations

Responsibilities

Help drive strategic brand planning; manage the execution of the marketing plan to ensure efficient and effective use of the budget
Create strategy for new launches and work directly with COGS to inform pricing
Manage Fiber Well product launches, from ideation to commercialization, including new item setup in internal systems and retailer portals, packaging, pricing, positioning, and go-to-market strategy.
Brief marketing, eComm, web, and digital teams on new item launches, ensure copy and creative assets are developed per brand guidelines and ready in time for launches
Lead cross-functional coordination across COGS, procurement, regulatory, operations, inventory planning, and sales teams
Drive growth and profitability of the Fiber Well brand
Develop and enforce brand guidelines across all facets of marketing
Trend and sales analysis using POS and Nielsen Data
Review and ensure the profitability of promotional activity
Conduct monthly sales forecasting, inventory analysis, and planning to ensure proper in-stock levels
Lead the development of new items from artwork kick off
Work closely with the sales team on new item and brand strategy presentations
Oversee advertising, events and public relationships
Manage the end-to-end process of Fiber Well marketing, distribution and promotional programs
All other duties as assigned