Brand Manager

Henkel group•Westlake, OH

7d•$80,000 - $100,000•Hybrid

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

Bachelors degree and 3 years of experience in Marketing, Brand Management, Advertising or similar field.
Proven track record managing successful marketing campaigns from conception to completion.
Growth mindset paired with creative problem-solving capabilities.
An eye for aesthetic, design & keen attention to detail.
Proactive approach and capacity to work under minimum supervision.
Ability to clearly articulate complex ideas to diverse audiences.
Excellent project management and prioritization skills.
Proven experience organizing and leading cross-functional teams.

Nice To Haves

Marketing experience in the building materials industry is a plus.

Responsibilities

Assist brand team in developing and executing a fully-integrated GTM strategy.
Support local and national roll-outs of new products and services.
Maintain strict brand integrity across all campaign executions.
Improve the digital customer experience with optimizations to website, landing pages, social media strategy, influencer initiatives, online paid media and more.
Help lead the strategy, planning, and execution of customer and industry trade shows, as well as national and regional corporate events across the US.
Lead creative and editorial development across formats, including web, blog, campaigns, guides, reports, and brand content.
Manage process for improving and updating product packaging.
Convert research and end-user data into actionable insights and recommendations that will improve campaign outcomes.
Work closely with sales to deliver solutions that improve conversion success and long-term customer loyalty.
Measure and report ROI of campaigns and initiatives.