Brand Manager

The Krusteaz Company Careers • Tukwila, WA

1d • Hybrid

About The Position

The Brand Manager is responsible for driving profitable brand and business growth in current and new Krusteaz consumer packaged goods categories. The role translates company growth priorities into actionable brand strategies, champions initiatives, and leads their execution. The successful candidate brings creativity and a collaborative approach to challenging the status quo, leading with the brand and consumer.

The Brand Manager champions consumer understanding and brand consistency, supports brand strategy and positioning, and leads day-to-day business for an assigned brand segment. The role delivers business results, including P&L targets and brand equity objectives, and leads annual brand and financial plans, demand forecasting, go-to-market strategies, innovation launches, and portfolio initiatives. The position works cross-functionally with teams including R&D, Operations, Finance, Sales, Manufacturing, Supply Chain, and Consumer Insights.

The role follows a hybrid work model. Corporate employees are expected onsite Tuesdays and Wednesdays; Mondays, Thursdays, and Fridays are flexible remote days. Employees may be asked to work onsite outside core days based on business needs. Travel is 10% of the time.

Requirements

• Demonstrated passion for the consumer.
• Strong bias for action and results, accountability, and attention to detail.
• Flexibility in changing environments and priorities, and comfort with ambiguity.
• Self-motivation, high energy, and the ability to set priorities, meet deadlines, and manage competing priorities in a fast-paced environment.
• Proven experience developing successful marketing and product strategies in the consumer packaged goods industry.
• Exceptional analytical and quantitative skills, including turning insights and analysis into actionable strategies.
• Experience analyzing financial data and a demonstrated understanding of P&L drivers.
• Experience leading marketing communications projects, including digital media and integration with a Brand Experience team.
• Organizational savvy and strong communication, interpersonal, influencing, conflict-resolution, and creative problem-solving skills.
• Ability to develop effective working relationships with internal employees and external partners, including Sales, R&D, Finance, PMO, agencies, and internal creative and design teams.
• Proven leadership and effective written and oral communication skills.
• Ability to foster teamwork and collaboration internally and externally.
• Problem-solving ability, including implementing solutions that address root causes.
• Proficiency in MS Office, especially PowerPoint and Excel, and experience with IRI data.
• Ability to travel 10% of the time.
• Bachelor’s degree in Marketing, Business Administration, or a similar field.
• 5–7 years of brand management experience in a consumer packaged goods organization.

Nice To Haves

• MBA.

Responsibilities

• Use marketplace data, trends, and consumer insights to champion the consumer across initiatives and the organization.
• Lead development of learning plans to continually improve the company’s understanding of consumers and audiences.
• Advocate for the brand internally and externally, ensure brand guardrails are understood, evaluate branded touchpoints, and recommend changes to communications or positioning.
• Support development of brand strategy and positioning for new or existing brands in the company portfolio.
• Lead day-to-day business for a brand segment and deliver P&L targets and brand equity objectives.
• Analyze marketplaces and competitive platforms, recommend responses to trends, and participate in monthly demand forecasting.
• Lead development and execution of annual brand plans, translating objectives, trends, and consumer insights into actionable strategies.
• Lead annual financial planning through bottoms-up volume builds, growth strategies, and proven KPIs.
• Develop and execute go-to-market strategies for innovation platforms, including scale-up planning to meet volume and profit objectives.
• Recommend advertising and consumer promotions (A&CP), trade plans, and distribution assumptions and goals in partnership with Innovation and Sales.
• Translate go-to-market strategy into brand and marketing plans for successful product launches.
• Understand customer retail environments and develop strategies to win at key customers.
• Lead inputs into pricing, promotional strategy, and assortment to drive brand performance relative to competitors.
• Develop selling decks in partnership with Category Management.
• Implement portfolio strategy and lead annual line extensions, including business cases, trend and marketplace analysis, research, P&L analysis, promotional plans, and launch teams.
• Identify future category white space in partnership with the Innovation team.
• Partner with leadership to improve team health and cross-functional ways of working in support of company culture objectives.
• Lead cross-functional teams and partnerships to deliver business results.

Benefits

• Comprehensive medical insurance, with employee-only coverage starting at $105 per month on the PPO Plan or $45 per month on the HDHP.
• Dental insurance.
• Vision insurance.
• 401(k) matching.
• Four weeks of paid vacation.
• Ten paid holidays and one paid personal holiday.
• Company-provided life insurance.
• Disability insurance.
• Flexible spending account.
• Healthcare savings account.
• Voluntary accident insurance.
• Voluntary critical illness insurance.
• Tuition reimbursement.
• Additional incentives based on business performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level