Brand Manager, SGC

Collectors • Boca Raton, FL

2d • $110,000 - $130,000 • Hybrid

About The Position

Collectors is hiring a Brand Manager to own SGC's brand identity, voice, and presence across customer touchpoints. The role will build on SGC's 28 years of trust while positioning the brand for further growth, supporting submission growth, customer confidence, and community engagement. The Brand Manager will work closely with SGC's General Manager and operations leadership and report directly to the General Manager of SGC.

The position is based at the Boca Raton, Florida office; hybrid candidates may also be considered. Employees living within a one-hour commuting distance of a company office are expected to work onsite most of the time. The role involves developing brand strategy and messaging, managing content and creative work, communicating operational changes to customers, cultivating industry relationships, and measuring brand and campaign performance.

Requirements

• At least 4 years of experience in brand management, marketing, or communications.
• Demonstrated ability to build and manage a brand voice across social media, web, and email.
• Excellent writing and editing skills.
• Experience managing content calendars and working with creators or external partners.
• Comfort working with data to measure and report results.
• Strong organizational skills and ability to manage multiple projects at once.
• Genuine passion for the hobby and an understanding of how collectors think and communicate.

Nice To Haves

• Experience in the sports card, trading card game (TCG), or broader collectibles industry.
• Working knowledge of design tools, video editing, or the ability to direct creative work.
• Experience in crisis communication or managing public perception during periods of change.

Responsibilities

• Define and protect SGC's brand voice, visual identity, and messaging standards across channels.
• Develop positioning that highlights SGC's heritage, consistency, and value creation for trading card collectors.
• Ensure consistent brand representation across packaging, inserts, the website, social media, and email.
• Plan and manage SGC's content calendar across Instagram, X, YouTube, TikTok, Facebook, and email.
• Produce and commission content, including notable graded card showcases, behind-the-scenes operations coverage, and educational material.
• Monitor community conversation, respond to feedback, and flag emerging issues to leadership.
• Manage and grow a team of graphic designers and other marketing professionals.
• Lead public-facing communications about pricing changes, turnaround times, and operational updates in an honest, confident, and clear tone.
• Write and refine customer-facing copy, including submission inserts, website content, FAQs, and announcements.
• Partner with Customer Support to align messaging with customers' experiences.
• Build and maintain relationships with content creators, dealers, breakers, auction houses, and hobby media.
• Identify sponsorship, collaboration, and ambassador opportunities that grow awareness.
• Work with the General Manager to support new avenues of growth through sales and marketing.
• Track and report brand health and campaign performance, including reach, engagement, sentiment, and submission trends associated with marketing activity.
• Use data and community feedback to refine strategy and prioritize efforts.

Benefits

• Medical, dental, and vision insurance for full-time employees.
• Fertility, commuter, and educational assistance benefits for full-time employees.
• 401(k) matching plan.
• Flexible time off for salaried employees.
• Ten company-paid holidays for regular, full-time employees.
• Discounts on select grading services for approved submissions.
• Flexible schedules with varying shifts offered by many teams.
• Celebrations, holiday events, and team-building activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed