Brand Manager, SGC

Collaborative Solutions • Boca Raton, FL

1d • Hybrid

About The Position

Collectors is seeking a Brand Manager to own SGC's brand identity, voice, and presence across customer touchpoints. The role builds on SGC's 28 years of trust while positioning the brand for future growth. The Brand Manager works closely with the General Manager and operations leadership to support submission growth, customer confidence, and community engagement, and reports to the General Manager of SGC.

The position is based at the Boca Raton, Florida office, with hybrid candidates also considered. Collectors values in-person collaboration; employees who live within a one-hour commute of an office are required to work onsite most of the time. This will be discussed during recruiting.

Requirements

• At least 4 years of experience in brand management, marketing, or communications.
• Demonstrated ability to build and manage a brand voice across social media, web, and email.
• Excellent writing and editing skills.
• Experience managing content calendars and working with creators or external partners.
• Comfort working with data to measure and report results.
• Strong organizational skills and ability to manage multiple projects at once.
• Genuine passion for the hobby and understanding of how collectors think and communicate.

Nice To Haves

• Experience in the sports card, trading card game (TCG), or broader collectibles industry.
• Working knowledge of design tools, video editing, or ability to direct creative work.
• Experience in crisis communication or managing public perception during periods of change.

Responsibilities

• Define and protect SGC's brand voice, visual identity, and messaging standards across all channels.
• Develop brand positioning that highlights SGC's heritage, consistency, and value creation for trading card collectors.
• Ensure consistent brand representation across packaging, inserts, the website, social media, and email.
• Plan and manage SGC's content calendar across Instagram, X, YouTube, TikTok, Facebook, and email.
• Produce and commission content, including notable graded card showcases, behind-the-scenes operational content, and educational material.
• Monitor community conversation, respond to feedback, and flag emerging issues to leadership.
• Manage and grow a team of graphic designers and other marketing professionals.
• Lead public-facing communications about pricing changes, turnaround times, and operational updates in an honest, confident, and clear tone.
• Write and refine customer-facing copy, including submission inserts, website content, FAQs, and announcements.
• Partner with Customer Support to align messaging with customer experiences.
• Build and maintain relationships with content creators, dealers, breakers, auction houses, and hobby media.
• Identify sponsorship, collaboration, and ambassador opportunities to grow awareness.
• Work with the General Manager to support new avenues of growth through sales and marketing.
• Track and report brand health and campaign performance, including reach, engagement, sentiment, and submission trends tied to marketing activity.
• Use data and community feedback to refine strategy and prioritize efforts.

Benefits

• Medical, dental, and vision insurance for eligible full-time employees.
• Fertility, commuter, and educational assistance benefits for eligible full-time employees.
• 401(k) matching plan.
• Flexible time off for salaried employees.
• Ten company-paid holidays for regular, full-time employees.
• Discounts on select grading services for approved submissions.
• Flexible schedules offered by many teams.
• Celebrations, holiday events, and team-building activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed