Brand Manager, Qunol

Opella • Montville Township, NJ

2d • Hybrid

About The Position

Opella is seeking a Brand Manager for Qunol, a modern wellness brand. This role is for a naturally curious, analytically sharp, and professionally mature individual who can think strategically, operate independently, and elevate the work around them. The Brand Manager will act as a mini-general manager for their business, driving both strategy, insights, planning, execution, cross-functional leadership, and performance management. The ideal candidate thrives in environments that value smart questions, clear decision-making, and high creative ambition.

Requirements

• 4+ years of experience in brand management or related functions
• Successful track record managing launches, campaigns, activations, and cross-functional initiatives
• Strong judgment and the ability to make clear recommendations in ambiguous situations is essential
• Strong communicator with excellence in written storytelling (briefs, decks, messaging)
• Comfort operating in a fast-paced, high-impact environment
• Solid foundation in data analysis and business performance tracking

Nice To Haves

• CPG, wellness, beauty, or personal care experience preferred
• Experience with analytical tools (Circana/Nielsen, Numerator, etc.) and insights (Zappi, Ipsos, etc.) preferred

Responsibilities

• Own strategy and business performance for designated product lines
• Translate consumer, category, and cultural insights into strong positioning and annual brand plans
• Partner with leadership to set growth targets, KPIs, and brand priorities
• Experience with brand building and activities such as media (TV, digital), PR, shopper, partnerships, etc.
• Lead ideation of commercial innovation (claims, line extensions, renovation) along with partnering with Innovation team to commercialize new products with GTM plans and support.
• Collaborate closely with Innovation, R&D, Regulatory, Supply Chain, and Creative to ensure products are differentiated, compliant, and consumer-loved
• Use data and judgment to identify opportunities, evaluate concepts, optimize formulations, and refine claims
• Lead GTM plans for omnichannel execution
• Partner with Sales and Commercial teams to translate brand strategy into strong retail execution, including pricing, promotion, and in-store performance.
• Write compelling creative briefs and manage agency partners to deliver strong, on-brand work
• Ensure the brand shows up cohesively, consistently, and with a high creative bar
• Monitor sales, media, brand health, competitive trends, and consumer behavior
• Pull insights from data to influence decisions—not just report numbers
• Build clear stories and recommendations for leadership and cross-functional teams
• Comfort with P&L management, budgets and decision making
• Serve as the connective tissue between Marketing, Sales, eCommerce, Supply/Ops, Insights
• Build trust through preparation, clarity, and follow-through
• Manage projects with organization, calm, and maturity—especially under pressure

Benefits

• Enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity.
• Chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
• Employees may be eligible to participate in Company employee benefit programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed