Brand Development Manager, On Premise - Gallo

Southern Glazer's•Bellevue, WA

About The Position

The Brand Development Manager is responsible for achieving customer objectives, key performance indicators, and targets by implementing strategies and tactics while managing customer relationships to deliver profitable, long-term growth. The role supports accounts across trade channels, including off-premise, regional, and national customers, and drives brand success by leading sales efforts and supporting wholesaler sales teams. It includes managing the sales process from account targeting and brand education through positioning and execution, monitoring programs and performance, developing key account relationships, and coordinating customer promotional events.

Requirements

Bachelor’s degree or an equivalent combination of education and experience.
Five years of industry-related sales experience within the distribution, hospitality, or supplier community.
Valid state motor vehicle operator’s license.
Ability to obtain and maintain auto liability insurance as required by state law.
Must be at least 21 years of age.

Responsibilities

Support accounts in trade channels, including off-premise, regional, and national customers.
Drive brand success through leadership selling across trade channels and support the selling efforts of sales representatives, district managers, and key account specialists within the wholesaler.
Lead all parts of the sales process, including targeting appropriate accounts, lead selling, education, and positioning brands for success within accounts.
Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion.
Interact regularly with field management to update programming and brand priorities, standards, and best practices for successful market execution.
Provide detailed tracking reports of wholesaler performance against agreed supplier objectives.
Develop key account relationships that deliver measurable results.
Work with assigned teams to deliver monthly goals, including work-withs and product training samples.
Create, coordinate, and attend on-site promotional functions at established customer accounts, such as winemaker dinners, product launches, and tastings.
Perform other job-related duties as assigned.