Brand Analytics Manager

Mars•Chicago, IL

15d•$119,040 - $163,680

About The Position

As the Brand Analytics Manager, you will shape brand strategy by turning consumer, brand, media, and business data into actionable insights that drive growth. You will partner with Marketing, Insights, Sales, Finance, and senior leadership to uncover opportunities, influence business decisions, and optimize brand performance across the portfolio. You will lead strategic analytics initiatives and help establish scalable processes, frameworks, and best practices that build long-term organizational capability. The role leads brand performance analytics, evaluates marketing effectiveness, and delivers recommendations that inform cross-functional decisions. It also supports continuous improvement and the development of analytics processes and institutional knowledge for a growing analytics function.

Requirements

At least 5 years of experience in Marketing Analytics, Brand Analytics, or Business Intelligence.
At least 3 years of experience within the CPG and/or Retail industry.
Hands-on experience applying analytics methodologies including AVI, ACE, Marketing Mix Modeling (MMM), sales lift, brand equity, and brand health measurement to evaluate brand performance and develop actionable recommendations.
Bachelor's degree in a quantitative, analytical, or business-related field, such as Statistics, Economics, Marketing, Business Analytics, or Data Analytics.
Deep experience leveraging syndicated, consumer, and business data to assess brand and category performance.
Ability to connect complex data to business priorities and actionable growth strategies.
Strong understanding of brand health, consumer behavior, and drivers of brand growth.
Experience with MMM, attribution, experimentation, sales lift, and media effectiveness measurement.
Ability to synthesize findings into compelling recommendations that drive decisions at all levels.
Proven success partnering across Marketing, Insights, Finance, Sales, Technology, and external agency teams.

Nice To Haves

MBA or Master's degree.

Responsibilities

Lead brand performance analytics by integrating consumer, brand, media, and business insights to identify opportunities and performance drivers.
Deliver strategic recommendations that translate data into clear actions and business decisions for cross-functional stakeholders.
Evaluate marketing effectiveness using advanced measurement methodologies, including MMM, attribution, experimentation, and brand health metrics.
Drive continuous improvement by identifying what is working and what is not, and embedding best practices across brands and initiatives.
Partner with and influence Marketing, Sales, Finance, Insights, and senior leadership teams as a trusted advisor.
Build scalable analytics processes and frameworks that strengthen decision-making, create institutional knowledge, and support a growing analytics function.