Brand Ambassador

Brewco Marketing Group•Austin, TX

About The Position

The Brand Ambassador promotes and educates consumers about the company’s smoke-free product and supports product conversions under the direction of the Area Manager. The role combines retail selling and brand representation in fast-paced retail settings, dynamic locations, and local city events. Brand Ambassadors engage Legal Age Smokers and Nicotine Users, explain the purpose and features of smoke-free alternatives, and help consumers identify products that meet their needs. They provide one-to-one support and an exceptional consumer experience while following all applicable guidelines. The position contributes to the company’s goal of building a smoke-free future. The role includes delivering high-touch retail service, demonstrating products, handling retail operations and consumer payment information, maintaining product and promotion knowledge, and submitting daily end-of-shift reports. The position offers the opportunity to earn performance-based incentives by achieving KPIs.

Requirements

  • Knowledge of relevant state, local, and national regulatory and legal guidelines concerning tobacco consumption.
  • Knowledge of company guidelines on marketing NCAs to LANU consumers.
  • Effective communication and time-management skills.
  • Critical thinking, judgment, decision-making, coordination, and problem-solving skills.
  • Ability to understand and anticipate consumer needs and deliver personalized experiences.
  • Strong work ethic and ability to work independently and as part of a team.
  • Ability to accept feedback, take responsibility, and adapt to change and uncertainty.
  • Confidence and enthusiasm for the product and the smoke-free product vision.
  • Ability to establish consumer contact, build trust and relationships, and manage stakeholders.
  • Ability to listen effectively and express thoughts clearly and concisely, and respond to customer needs with empathy.
  • Ability to handle escalations in a timely, consumer-focused manner.
  • Ability to travel within the selected market area.
  • Ability to lift at least 50 pounds.
  • Ability to work 40 hours a week, including days, evenings, weekends, and holidays.
  • Ability to adjust schedules to accommodate the best hours of in-store coverage.
  • Proficiency with Square reader, ID scanner, electronic tablets, Microsoft Office including Teams and OneDrive, Microsoft Outlook, and T-Sheets.

Nice To Haves

  • Licensed driver with a good driving record.
  • Bilingual in Spanish.
  • High school diploma or equivalent.
  • Experience in brand-building activities, events, hotels/restaurants, or the nightlife industry.
  • Multiple retail customer-service experiences, including hospitality, solution-focused or consumer-focused selling, or customer service.
  • Experience in consumer management.
  • Experience building and managing relationships with multiple stakeholders.
  • Previous sales or customer-facing experience, including comparable experience in field sales, retail sales, outside sales, account management, brand ambassador, field marketing, or consumer engagement roles.

Responsibilities

  • Promote and educate consumers about smoke-free products and drive product conversions in accordance with company guidelines.
  • Demonstrate products, answer questions, and make recommendations based on customer needs.
  • Greet customers, identify their needs, educate them, and support their product conversion decisions.
  • Provide personalized, high-touch retail service and build customer relationships.
  • Process transactions and orders accurately, stock inventory, and manage consumer payment information.
  • Educate customers on brand values and product features.
  • Stay informed about product knowledge, promotions, and visual standards.
  • Submit detailed end-of-shift reports to leadership daily.
  • Work toward KPIs for the opportunity to earn performance-based incentives.
  • Facilitate one-to-one consumer interactions at dynamic locations and local city events.

Benefits

  • Potential monthly KPI bonus
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