Brand Ambassador

WYLD•Cleveland, OH

About The Position

Wyld is a cannabis edibles and beverages company headquartered in the Pacific Northwest, operating in multiple U.S. states and Canada. The Brand Ambassador is the frontline representative of the brand within dispensaries, driving consumer awareness, supporting sell-through, and strengthening store-level relationships. This field-based role executes in-store activations, educates budtenders and consumers, and shares real-time market insights with the sales team. The position requires adaptability and the ability to deliver accurate work in a fast-growing, fast-paced environment while managing deadlines. The Brand Ambassador represents Wyld professionally and enthusiastically, builds consumer and budtender relationships, supports sales initiatives, and ensures compliant brand representation. The role involves daily travel across the territory and a flexible schedule that is generally Tuesday through Saturday, with occasional evenings and Sundays. Hours may vary based on business needs. The position reports to the Director of Sales and is based in Cleveland.

Requirements

1–3 years of experience in brand ambassadorship, field marketing, or retail sales; cannabis industry experience preferred.
Strong interpersonal and communication skills.
Highly motivated self-starter with a passion for cannabis culture and education.
Ability to work flexible hours, including evenings and weekends; schedule includes Tuesday–Saturday and occasionally evenings and Sundays.
Reliable transportation and a valid, active state-issued driver’s license with a clean driving record.
Must meet all legal requirements to work in the cannabis industry in the applicable state.
Basic PC and Microsoft Office application skills.
Ability to communicate effectively in English, verbally and in writing.
Daily travel across the territory; must have a reliable personal vehicle for marketing events.
Must obtain state-required permits, licenses, and certifications.
Willingness to submit to a background check, including a motor vehicle report.
Must be 21 years of age or older, as required by state regulations.

Nice To Haves

Experience in the cannabis industry.
Experience with data analysis, Google Apps, and Salesforce or other CRM software.
ServSafe Food Handler’s Card.

Responsibilities

Identify and secure in-store demo and event opportunities with dispensary partners and the sales team.
Plan and execute engaging, compliant in-store activations that drive consumer trial and brand awareness.
Maintain a strong in-store presence and visibility aligned with brand standards.
Represent the brand professionally and enthusiastically, demonstrating product expertise.
Educate consumers about product benefits, usage, and brand positioning to influence purchasing decisions.
Create high-quality consumer interactions that build brand loyalty.
Build and maintain relationships with budtenders and dispensary staff.
Provide product education, samples where applicable, and support to drive recommendations and sell-through.
Serve as a resource for product knowledge and brand updates.
Partner with Account Managers and sales leadership to support account priorities and initiatives.
Capture and report event performance, consumer feedback, and market insights.
Identify market opportunities and challenges and provide actionable feedback to improve sales execution.
Maintain a polished, professional, and compliant presence in all interactions.
Ensure activations and engagements comply with company policies and regulatory requirements.
Uphold brand values and standards across all touchpoints.
Perform additional duties and responsibilities as assigned based on business needs.