Brand Ambassador - Rochester, Syracuse, Buffalo

Cirona Labs•Town of Gates, NY

10d•$23 - $25

About The Position

Cirona Labs is seeking a Brand Ambassador to represent its cannabis brands in the New York State market. The role combines field marketing, sales support, retail engagement, event participation, and content creation. The Brand Ambassador will educate dispensary teams and consumers, build retail relationships, support merchandising and promotions, and capture and submit content that brings the brands to life. The position also serves as a local perspective on culture, trends, and community moments.

Requirements

Must be at least 21 years old and compliant with New York cannabis regulations.
Reliable transportation and ability to travel within NYC boroughs.
Ability to work evenings and weekends.
Strong communication and interpersonal skills.
Comfort with working both in front of and behind the camera.
Strong organization and follow-through.
Ability to manage an independent schedule and territory.
Passion for cannabis, branding, and culture.
Ability to stand, sit at a desk, walk around an office and facility, lift and carry packages up to 50 pounds, use fine dexterity, and reach, kneel, crawl, and twist.
Ability to see, hear, and communicate professionally with associates at all levels and external vendors.
High stress tolerance, adaptability, and flexibility in an evolving environment.

Nice To Haves

Previous experience as a Brand Ambassador, Budtender, or in cannabis retail.
Experience in events, promotions, or field marketing.
Experience creating social media content, personally or professionally.
Natural storytelling ability and an eye for content and culture.

Responsibilities

Schedule and conduct regular dispensary visits, vendor days, and in-store activations.
Educate budtenders and retail staff about products, effects, and the brand story.
Build relationships with store managers, buyers, and key retail staff.
Ensure proper merchandising, display setup, and point-of-sale placement.
Support new product launches and in-store promotions.
Track and report store visits, activations, and competitive insights.
Coordinate and participate in events, pop-ups, and brand activations.
Represent Cirona Labs and its brands professionally and authentically.
Drive consumer engagement and product trial.
Capture high-quality photo and video content during store visits, events, and activations.
Create short-form video content that reflects the brand voice.
Collaborate with the marketing team on social campaigns and product drops.
Submit content for use across brand channels.
Provide a local perspective on NYC culture, trends, and community moments.
Submit daily or weekly recaps covering store visits, events, captured photos and videos, and market and competitor insights.
Provide feedback on product performance, messaging, and opportunities.