Brand Ambassador

WYLD • Columbus, OH

7d

About The Position

Wyld is seeking a Brand Ambassador to represent its cannabis edibles and beverages in dispensaries across the territory. This field-based role drives consumer awareness, supports product sell-through, strengthens store-level relationships, executes in-store activations, educates budtenders and consumers, and provides market insights to the sales team. The role requires a self-motivated, energetic person who can influence purchase decisions and elevate the brand in a fast-paced, customer-facing environment. The Brand Ambassador reports to the Director of Sales and is based in Columbus, Ohio. The schedule is typically Tuesday through Saturday, with occasional evenings and Sundays; hours may vary based on business needs. Daily travel across the territory is required, using a reliable personal vehicle, with mileage reimbursed at the federal rate.

Requirements

• 1–3 years of experience in brand ambassadorship, field marketing, or retail sales; cannabis industry experience preferred.
• Strong interpersonal and communication skills.
• Self-motivated with a passion for cannabis culture and education.
• Ability to work flexible hours, including evenings and weekends; schedule includes Tuesday through Saturday and occasionally evenings and Sundays.
• Reliable transportation, a reliable personal vehicle for marketing events, and an active state-issued driver's license with a clean driving record.
• Must meet all legal requirements to work in the cannabis industry in the applicable state.
• Basic PC and Microsoft Office application skills.
• Ability to communicate effectively in English, verbally and in writing.
• Ability to travel daily across the territory.
• Must obtain state-required permits, licenses, and certifications.
• Willingness to submit to a background check, including a motor vehicle report.
• Must be at least 21 years old, as required by state regulations.

Nice To Haves

• Cannabis industry experience.
• Experience with data analysis, Google Apps, and Salesforce or other CRM software.
• ServSafe Food Handler’s Card.

Responsibilities

• Identify and secure in-store demo and event opportunities in partnership with dispensary partners and the sales team.
• Plan and execute engaging, compliant in-store activations that drive consumer trial and brand awareness.
• Maintain strong in-store presence and visibility in line with brand standards.
• Represent the brand professionally and enthusiastically, demonstrating product expertise.
• Educate consumers about product benefits, usage, and brand positioning to influence purchasing decisions.
• Create memorable interactions that build brand loyalty.
• Build and maintain relationships with budtenders and dispensary staff.
• Provide ongoing product education, samples where applicable, and support to drive recommendations and sell-through.
• Serve as a resource for product knowledge and brand updates.
• Partner with Account Managers and sales leadership to support account priorities and initiatives.
• Capture and report event performance, consumer feedback, and market insights.
• Identify market opportunities and challenges and provide actionable feedback to improve sales execution.
• Maintain a polished, professional, and compliant presence in all interactions.
• Ensure activations and engagements comply with company policies and regulatory requirements.
• Uphold brand values and standards across all touchpoints.
• Perform additional duties and responsibilities as assigned based on business needs.

Benefits

• Competitive salary of $70,000 per year plus bonus potential.
• 11 paid holidays.
• 120 hours of paid time off.
• 401(k).
• 16 hours of volunteer time off.
• Fully paid health insurance.
• Fully paid dental insurance.
• Fully paid vision insurance.
• Mileage reimbursement at the federal rate.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed