Brand Activation Specialist

Planet 13•Las Vegas, NV

2d•Onsite

About The Position

The Brand Activation Specialist supports the in-store presence and awareness of MM Development Company wholesale brands at third-party dispensaries across Nevada. This field-based position travels between partner accounts to execute in-store activations, maintain branded displays and merchandising, educate dispensary staff on products, and support brand visibility and sell-through.

Requirements

High school diploma or general education degree (GED); one to two years of retail merchandising, field marketing, brand ambassador, hospitality, or dispensary sales experience; or equivalent combination of education and experience.
Must be 21 years of age or older.
Ability to read and interpret documents such as safety rules and regulations, operating and maintenance instructions, and procedure manuals.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to compute rate, ratio, and percent and to draw and interpret graphs.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to deal with problems involving several concrete variables in standardized situations.
Proficient in basic computer skills, including email, spreadsheets, and photo documentation on a mobile device.
Valid Nevada CCB agent registration card, or ability to obtain one prior to start date.
Valid driver license, reliable personal vehicle, and current auto insurance.
Stands and walks for most of the shift, sets up and breaks down displays and activation equipment, and lifts up to 30 pounds.
Requires bending, kneeling, and reaching, driving between accounts, and talking with customers and store staff throughout the day.

Nice To Haves

Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills.
Competent in required job skills and knowledge; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Demonstrates required skills; adapts to new technologies.
Expresses ideas and thoughts verbally; exhibits good listening and comprehension; selects and uses appropriate communication methods.
Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
Adapts to changes in the work environment; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
Is consistently at work and on time; arrives at meetings and appointments on time.
Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long/additional hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
Volunteers readily; undertakes self-development activities; asks for and offers help when needed.
Meets challenges with resourcefulness.
Exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process.
Uses time efficiently.
Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
Meets productivity standards; completes work in timely manner; strives to increase productivity.
Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.

Responsibilities

Schedule and run in-store pop-up events at partner dispensaries on a recurring calendar, including setup and breakdown.
Engage with customers during activations to drive brand awareness and sell through.
Track activation results including foot traffic, product moved, and staff feedback.
Install, refresh, and maintain branded displays, cases, signage, and point of sale materials at partner dispensaries.
Visit assigned accounts on a set rotation to check display condition, product placement, and shelf presence.
Coordinate replacement or repair of damaged display assets.
Document store conditions through photos and identify out-of-stock or low-stock products for reorder follow-up.
Run product knowledge sessions for dispensary staff and answer store level product questions during visits.
Distribute updated sell sheets, menus, and product literature as new products launch.
Manage swag, giveaway, and display material inventory, including reorder timing and storage.
Submit visit recaps, activation reports, mileage logs, and expense documentation weekly.
Comply with all HR policies including confidentiality and non-disclosure.
Assist with the implementation of company policies, standard operating procedures, and performance standards.
Maintain a clean and organized work environment.
Daily compliance with Company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.