Brand Manager, Aveeno Body Activation
About The Position
The Brand Manager, Aveeno Body & Hair Activation will lead activation strategy and execution across Aveeno Body & Hair, translating brand priorities into integrated consumer and customer plans that drive business impact. This role will serve as the lead for customer co-planning and media execution, partnering closely with global brand, media, PR, influencer, customer, and agency teams to deliver high-quality assets, optimized activation plans, and strong in-market execution. The Brand Manager will help bring Aveeno priorities to life through tentpole category activations, innovation asset development, US asset adaptations, BME tracking, and PR/organic influencer strategy support.
Requirements
- BA/BS degree in Marketing, Business, or a related field required.
- Minimum of 6 years of business experience required, including at least 3 years of progressive commercial experience.
- Marketing or sales experience in a Consumer Packaged Goods environment required.
- Strong analytical capabilities and experience translating insights into business recommendations required.
- Experience leading cross-functional projects and presenting strategy to senior-level stakeholders required.
- Experience building strong cross-functional relationships and influencing across teams required.
- P&L, financial management, and business or strategic planning experience required.
Nice To Haves
- MBA
- People management experience preferred.
- Experience across different product life cycles, including mature brands, new launches, and turnaround opportunities preferred.
Responsibilities
- Lead the Aveeno Body & Hair brand activation planning process, ensuring plans are rooted in brand strategy, integrated across channels, and aligned to business priorities.
- Partner with customer and sales strategy teams to translate brand priorities into retailer-relevant activation plans, toolkits, and customer-facing materials.
- Manage media asset needs, execution timelines, and optimization inputs in partnership with integrated agency and cross-functional teams.
- Guide agency partners through clear briefs, actionable feedback, timely decision-making, and strong alignment to Aveeno brand strategy and executional standards.
- Lead planning and execution for category-focused tentpole activations that connect consumer and customer touchpoints and deliver against brand priorities.
- Review and approve materials through the MLR process as a certified brand approver, ensuring claims, assets, and executions align with approved brand standards.
- Partner with the Global Brand Team on NPI asset development, including media assets, PDP content, launch toolkits, and related activation materials.
- Adapt and transcreate global, regional, or master assets for the US market while maintaining Aveeno brand consistency and local relevance.
- Own BME budget tracking and serve as a budget liaison to support disciplined planning, visibility, and coordination across activation workstreams.
- Partner with PR and influencer teams to support organic and influencer strategy, asset inputs, approvals, and activation alignment.
- Manage a team of 2 Media & Comms ABMs and foster a high-performance culture grounded in integrity, creativity, teamwork, insight, and excellence.
Benefits
- Competitive Benefit Package
- Paid Company Holidays
- Paid Vacation
- Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
