Brand Manager, Aveeno Body Activation

Kenvue • Summit, NJ

3d • Hybrid

About The Position

Kenvue is currently recruiting for a Brand Manager, Aveeno Body Activation. At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Requirements

• BA/BS degree in Marketing, Business, or a related field required.
• Minimum of 6 years of business experience required, including at least 3 years of progressive commercial experience.
• Marketing or sales experience in a Consumer Packaged Goods environment required.
• Strong analytical capabilities and experience translating insights into business recommendations required.
• Experience leading cross-functional projects and presenting strategy to senior-level stakeholders required.
• Experience building strong cross-functional relationships and influencing across teams required.
• P&L, financial management, and business or strategic planning experience required.

Nice To Haves

• MBA
• People management experience preferred.
• Experience across different product life cycles, including mature brands, new launches, and turnaround opportunities preferred.

Responsibilities

• Lead the Aveeno Body & Hair brand activation planning process, ensuring plans are rooted in brand strategy, integrated across channels, and aligned to business priorities.
• Partner with customer and sales strategy teams to translate brand priorities into retailer-relevant activation plans, toolkits, and customer-facing materials.
• Manage media asset needs, execution timelines, and optimization inputs in partnership with integrated agency and cross-functional teams.
• Guide agency partners through clear briefs, actionable feedback, timely decision-making, and strong alignment to Aveeno brand strategy and executional standards.
• Lead planning and execution for category-focused tentpole activations that connect consumer and customer touchpoints and deliver against brand priorities.
• Review and approve materials through the MLR process as a certified brand approver, ensuring claims, assets, and executions align with approved brand standards.
• Partner with the Global Brand Team on NPI asset development, including media assets, PDP content, launch toolkits, and related activation materials.
• Adapt and transcreate global, regional, or master assets for the US market while maintaining Aveeno brand consistency and local relevance.
• Own BME budget tracking and serve as a budget liaison to support disciplined planning, visibility, and coordination across activation workstreams.
• Partner with PR and influencer teams to support organic and influencer strategy, asset inputs, approvals, and activation alignment.
• Manage a team of 2 Media & Comms ABMs and foster a high-performance culture grounded in integrity, creativity, teamwork, insight, and excellence.

Benefits

• Annual base salary for new hires in this position ranges: $124,100.00 - $175,200.00
• Competitive Benefit Package
• Paid Company Holidays
• Paid Vacation
• Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level