Brand Activation Coordinator AVENE

Pierre Fabre Laboratories•Brossard, QC

23h

About The Position

Pierre Fabre Laboratories is a global leader in pharmaceutical expertise and dermo-cosmetics, dedicated to supporting consumers and patients. With a portfolio of international brands like Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care, the company operates in 120 countries with over 10,000 employees. Pierre Fabre emphasizes a human dimension and a "We Care Movement" that values excellence and innovation, aiming to unite health and beauty for the benefit of all. Joining Pierre Fabre means becoming part of a company that makes a scientific and human impact, driven by the value of caring.

Requirements

Content Management & Adaptation: Coordinate, adapt, and manage Avène content (offline & online / paid & organic / retail online & offline) following BAM direction.
Localize and format assets based on global activation kits and brand guidelines.
Ensure correct delivery of final, compliant assets to all internal/external stakeholders (media, retail, commercial teams).
Track asset versions, approvals, deadlines, and ensure full alignment across functions.
360° Campaign & Activation Support: Support BAMs in the implementation of omnichannel marketing plans.
Assist in preparing toolkits, presentations, and material adaptations for campaigns.
Coordinate the upload, formatting, and preparation of digital content (web, social, CRM, retailer platforms).
Ensure consistency of messages, claims, visuals, and product information across channels.
Agency & Supplier Coordination: Support BAMs in preparing briefs for creative, media, and design agencies.
Follow up on timelines, deliverables, and feedback rounds.
Organize and maintain accurate documentation of assets, suppliers, and project status.
Operational & Administrative Support: Support basic budget tracking under BAM supervision.
Coordinate logistics for marketing materials (POS tools, samples, promotional items).
Maintain structured archives of campaigns, content, approvals, and supplier documentation.
Digital & CRM Support: Upload/update content on brand websites and retail/e‑retailer platforms.
Prepare CRM assets, assist with segmentation files, and coordinate content routing with internal teams.
Track CRM deployment timing and ensure consistency with campaign plans.
Retail & B2B2C Execution Support: Prepare adapted tools for retail/point-of-sale based on BAM and RAM guidelines.
Ensure the correct formatting and delivery of POS assets, banners, circulars, or promotional materials.
Support the packaging of “master kits” for commercial or retail teams.
Reporting & Performance Tracking Support: Assist in collecting and consolidating performance data (media, CRM, retail, campaign execution).
Prepare simple dashboards and summaries for BAMs.
Document campaign delivery status and help maintain updated trackers.
Market & Competitor Monitoring: Conduct basic industry and competitor desk research.
Compile simple competitive summaries and share with BAMs.

Responsibilities

Coordinate, adapt, and manage Avène content (offline & online / paid & organic / retail online & offline) following BAM direction.
Localize and format assets based on global activation kits and brand guidelines.
Ensure correct delivery of final, compliant assets to all internal/external stakeholders (media, retail, commercial teams).
Track asset versions, approvals, deadlines, and ensure full alignment across functions.
Support BAMs in the implementation of omnichannel marketing plans.
Assist in preparing toolkits, presentations, and material adaptations for campaigns.
Coordinate the upload, formatting, and preparation of digital content (web, social, CRM, retailer platforms).
Ensure consistency of messages, claims, visuals, and product information across channels.
Support BAMs in preparing briefs for creative, media, and design agencies.
Follow up on timelines, deliverables, and feedback rounds.
Organize and maintain accurate documentation of assets, suppliers, and project status.
Support basic budget tracking under BAM supervision.
Coordinate logistics for marketing materials (POS tools, samples, promotional items).
Maintain structured archives of campaigns, content, approvals, and supplier documentation.
Upload/update content on brand websites and retail/e‑retailer platforms.
Prepare CRM assets, assist with segmentation files, and coordinate content routing with internal teams.
Track CRM deployment timing and ensure consistency with campaign plans.
Prepare adapted tools for retail/point-of-sale based on BAM and RAM guidelines.
Ensure the correct formatting and delivery of POS assets, banners, circulars, or promotional materials.
Support the packaging of “master kits” for commercial or retail teams.
Assist in collecting and consolidating performance data (media, CRM, retail, campaign execution).
Prepare simple dashboards and summaries for BAMs.
Document campaign delivery status and help maintain updated trackers.
Conduct basic industry and competitor desk research.
Compile simple competitive summaries and share with BAMs.