Branch Manager

West Michigan Community Bank•Jenison, MI

13d

About The Position

The Branch Manager is ultimately responsible for the success of the branch, including achieving branch growth and profit goals. The manager oversees staff development, ensures customer service standards are met, and leads the branch sales function by setting an example and fostering a strong sales environment. The role also includes business development, community involvement, lending support, operational oversight, staff leadership, and coordination of meetings and training. Other duties may be assigned.

Responsibilities

Achieve branch growth and profit goals, including new business growth goals for deposits, loans, and wealth management.
Call on existing customers and prospects, cultivate new business, and develop prospecting strategies and product promotions.
Lead referrals to other lines of business, including commercial, mortgage, and wealth management.
Attain bank-established goals and execute bank-wide marketing initiatives.
Participate in community activities consistent with the bank’s core values to increase visibility and enhance business opportunities; represent the bank through local service organizations and associations.
Accept, process, and approve loan applications, or refer loan requests to appropriate individuals to ensure prompt responses; follow up with customers or lending officers as needed.
Ensure branch staff understand the bank’s products, services, policies, and regulations.
Promote sales and service through coaching, development, and ongoing training of branch staff.
Lead, supervise, and mentor branch staff; coach them on customer service standards, cross-selling, referrals, and procedures.
Complete annual performance reviews and motivate the branch team to achieve sales and customer service results.
Oversee timely completion of branch audits, reports, and inspections; ensure clean audits and compliance with policies and procedures.
Follow applicable federal and state regulations and related internal policies and procedures.
Open accounts, perform account maintenance, and perform personal banker duties as needed.
Work effectively with branch staff and other bank departments, establishing and maintaining cooperative working relationships.
Ensure the branch operates efficiently and keep controllable expenses to a minimum.
Oversee monthly branch meetings.
Attend meetings and training and participate in committees as directed.
Oversee timely completion of required annual training courses for all staff.
Perform additional duties as requested.