The Beauty Advisor, also known as a Cosmetic Sales Colleague, is a trusted beauty expert who creates personalized, inspiring shopping experiences that build customer confidence and drive sales. The role combines product education, beauty expertise, genuine hospitality, and strong product knowledge to help customers find products suited to their needs and style. The advisor provides expert advice, product demonstrations, tailored consultations, makeup application, and skincare recommendations. They stay current on beauty trends, products, innovations, promotions, and launches; build and manage a loyal client base through follow-up, virtual outreach, and personalized service; and work to exceed customer expectations and sales goals. Colleagues prepare and maintain a clean, organized, shoppable sales floor and counter, review goals and product information, welcome and engage customers, refresh signage and pricing, and assist with merchandise moves. They promote loyalty benefits, help acquire customers by opening credit accounts, use point-of-sale and digital tools, and collaborate with teammates to deliver strong individual and store results. Schedules include weekend shifts, with hours depending on business needs and colleague availability.
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Career Level
Entry Level
Education Level
No Education Listed