B2B Product Marketing Manager

Oscar Health•New York, NY

2h•$117,576 - $154,318•Hybrid

About The Position

This role is foundational to building Oscar's B2B product marketing function. As a dedicated expert, this individual will operate across the full product lifecycle—deeply understanding our audiences, shaping how we position and deliver value, and ensuring our products resonate in market. Reporting to the Associate Director of Product Marketing, this person will act as a strategic partner across Product, Sales, Design, and Research—translating market dynamics, competitive intelligence, and customer insights into clear product requirements and go-to-market strategies. They will own the development of differentiated positioning and messaging frameworks that make complex insurance products and technical capabilities clear, credible, and compelling across key stakeholders including employers, consultants, brokers, and through them our members. This role requires deep audience fluency. The Product Marketing Manager will define and evolve target personas, uncover insights that shape both product and GTM decisions, and ensure alignment between what we build and how we bring it to market. Highly embedded in the business, this individual will be expected to understand and champion Oscar's growth strategy and long-term vision—driving alignment across teams and ensuring consistent, high-impact execution from roadmap through launch and beyond. This person should be comfortable independently managing cross-functional stakeholders, representing our team in forums, and leveraging the AI tools available to improve efficiency and outcomes.

Requirements

Bachelors degree or 4+ years commensurate experience
4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses.
Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations).
Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams.
Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment.

Nice To Haves

Experience in health tech, insurance (payer), or adjacent regulated industries. Familiarity with the individual market and emerging employer models (e.g., ICHRA) is a strong plus.
Strong track record of translating customer, broker, and market insights into product strategy, positioning, and go-to-market decisions.
Experience supporting B2B or B2B2C distribution models—particularly working with brokers, consultants, or third-party partners—and developing materials that enable them to effectively sell and position solutions.
Ability to understand and communicate complex products, platforms, and digital experiences in a clear and compelling way to non-technical audiences.

Responsibilities

Execute Go-to-Market Orchestration to drive the end-to-end go-to-market lifecycle for products. This ensures seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.
Serve as a Strategic Domain Expert. Act as the primary marketing point of contact. You will proactively identify market needs and represent the "Voice of the customer" in cross-functional forums. This ensures that product developments align with member lifestyle goals.
Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.
Collaborate with Product, Design, and Research: Partner with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths.
Develop Multi-Audience Enablement Tools: Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value.
Monitor and Analyze Performance Metrics: Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and lead the share-out of launch results and "lessons learned" to stakeholders.
Drive Operational Excellence and Consistency: Contribute to the continuous improvement of the Product Marketing toolkit—including the management of "Modular Messaging Banks"—while fostering a data-driven culture and providing peer mentorship within the team.
Ensure Regulatory and Legal Compliance: Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws and state-filing requirements.
Compliance with all applicable laws and regulations.
Other duties as assigned.