B2B Payer Marketing Manager

UnitedHealth Group•Eden Prairie, MN

8h•Hybrid

About The Position

The B2B Payer Marketing Manager supports payer-focused marketing and sales enablement for Optum Financial’s directed spend solutions. This role drives business growth by developing clear, compelling narratives that help payer organizations understand, evaluate, adopt, and realize value from our member benefits offerings. Working closely with strategy, product, sales, and account management teams, this position supports the full client lifecycle — from messaging and positioning through sales enablement to ongoing retention and renewal. This role is ideal for someone who thrives in a fast-paced environment, moves comfortably across multiple workstreams, and serves as a trusted resource to cross-functional partners. They bring solid storytelling instincts, a bias toward action, and the ability to produce polished work across a range of formats and audiences.

Requirements

3+ years of experience in product marketing, sales enablement, or B2B marketing
Experience creating sales and marketing materials across multiple formats (decks, one-pagers, overviews, training content)
Experience working cross-functionally with sales, product, and business stakeholders
Proficiency in PowerPoint and comfort producing polished, professional deliverables
Proven solid written and verbal communication skills with the ability to make complex topics clear and accessible
Proven basic design skills or comfort with tools like Figma or Adobe Creative Suite
Proven solid organizational skills and the ability to manage multiple concurrent workstreams with minimal direction

Nice To Haves

Experience in health care, financial services, or benefits-related industries
Experience supporting account management or client success teams with retention and growth-focused content
Familiarity with payer markets, Medicare/Medicaid programs, B2B buyer journeys, or consumer-directed benefits
Exposure to competitive analysis or market research as inputs to marketing strategy
Familiarity with CRM or marketing automation tools (e.g., Salesforce, Marketo)
Proven comfort operating in ambiguity and adapting quickly as priorities shift

Responsibilities

Develop and maintain payer directed spend messaging, positioning, and value propositions; translate product strategy, competitive intelligence, and market trends into clear payer-facing narratives
Bring product changes, updates, and new capabilities to market for payer audiences; develop go-to-market content, coordinate sales readiness, and ensure materials reflect the current product reality
Build and maintain core payer sales materials: pitch decks, solution overviews, one-pagers, battlecards, training assets, and finalist-ready presentations
Support national sales teams on complex payer pursuits with tailored storytelling and value articulation
Lead sales training sessions on new products, updated materials, selling angles, and market insights
Serve as a responsive partner to the field, someone sales can come to when they need something sharpened, built, or adapted for a specific opportunity
Develop content that supports payer client implementation, optimization, renewal, and expansion conversations, working with account management to communicate value realization to payer stakeholders
Monitor market trends, regulatory changes, and competitive activity — synthesizing insights into competitive briefs, talking points, and internal summaries that keep sales and product teams informed
Work across product, sales, account management, strategy, legal, and compliance to keep payer marketing aligned with business priorities
Manage intake and prioritization of payer marketing requests, balancing strategic work with time-sensitive needs
Maintain organized libraries of payer marketing and sales materials, including version control and legal-approved workflows