B2B Marketing Operations Manager

Purchasing Power•Atlanta, GA

11h•Hybrid

About The Position

Purchasing Power, part of PROG Holdings, is a leading employee purchase program focused on building simple, responsible financial solutions. The company is seeking a B2B Marketing Operations Manager to define its presence with employers, partners, and the broader market. This role involves close collaboration with sales, account management, and sales enablement to create effective programs for prospecting, nurture campaigns, partner enablement, client retention/engagement, and brand presence across employer groups. The position is crucial for building operational infrastructure from the ground up, requiring the ideal candidate to establish structure, automation, and reporting frameworks. It suits someone who enjoys developing practical, lightweight solutions and understands the operational, data, and tooling aspects of a growing B2B engine. This is a hybrid role based in Atlanta, GA (Atlantic Station office), requiring a few on-site days each week for collaboration.

Requirements

Over 5 years of B2B marketing experience, ideally within financial services, fintech, benefits, or employer-focused industries.
Comfort working closely with Sales, tailoring materials and approaches to their workflow.
Excellent project management skills
The ability to build simple, repeatable processes without layers of tech — but also the ability to adopt new tools as our B2B engine grows.
Curiosity, sound judgment, and a practical approach to testing, learning, and iterating.
Proficient in Salesforce, Marketo, or similar CRM/automation tools and comfortable navigating, partnering with technical owners, and supporting clean data and workflows.
Comfort using AI‑enabled tools to support idea generation, analytics, and workflow efficiency.

Responsibilities

Develop and implement operational processes that support B2B marketing efforts.
Implement scalable solutions to improve workflow and productivity and identify opportunities to enhance performance dashboards to measure operational effectiveness.
Own and manage all marketing automation platforms.
Support campaign builds, QA, and deployment across channels (email, paid media, webinars, events, etc.).
Develop scalable workflows for lead nurturing and segmentation.
Partner with team members on demand generation, events, and content efforts to ensure operational excellence.
Monitor funnel performance and identify optimization opportunities.
Track performance of campaigns and assets so we know what’s landing well, where we’re seeing engagement, and what needs to evolve.
Use AI‑assisted tools to streamline content development, improve workflow efficiency, and help the team work smarter across campaigns.
Support foundational marketing operations needs — simple list pulls, segmentation, basic performance reporting, and helping ensure data consistency across employer outreach.
Represent the company at marketing tradeshows, industry conferences, and client events to support lead generation and brand visibility.
Work with Sales Operations to improve pipeline visibility and conversion and ensure information flows correctly through Salesforce and Marketo as our B2B tools mature.
Assist in building and scaling our B2B marketing processes — helping document workflows, maintain consistency, and introduce automation as tools expand.
Coordinate with vendors or external creative partners when needed to support the production of prospect and employer‑facing materials.
Provide basic budget awareness (what’s driving value, what’s being used, where materials are most effective) to help Marketing prioritize resources.