Senior Analyst, B2B Marketing Operations

Mastercard • Toronto, ON

4d • CA$83,000 - CA$132,000

About The Position

Mastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future. We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike. Our Decency Quotient (DQ) is at the heart of everything we do—driving a culture that values doing well by doing good. The Services Marketing Operations is the core enabler for the entire Services Marketing team. Our focus? Driving scalable campaign execution, operational excellence, and continuous improvement. As we expand, we’re looking for a data-driven and detail-oriented Senior Analyst, B2B Marketing to join our global team. This role is critical in ensuring seamless execution of marketing campaigns, accurate and timely lead data management, and actionable performance reporting. You will play a hands-on role working across systems like marketing automation platforms, salesforce, and other MarTech tools to support campaign operations and improve marketing efficiency. If you love B2B marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with marketing data, this role is for you. This role is at the intersection of strategy, execution and measurement, blending campaign execution and performance management to provide data-driven marketing insights. Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, you’ll be part of a growing team of savvy B2B marketers and work closely with cross-functional teams across the business.

Requirements

• Several years of work experience in B2B marketing, sales operations, or revenue operations roles.
• 2+ years hands on experience with Marketing Automation Platforms (Salesforce Marketing Cloud preferred) and CRM Systems (Salesforce).
• Strong understanding of B2B lead management processes and funnel metrics.
• Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI)
• Detail oriented with excellent organizational, project management, and time management skills.
• You are a natural collaborator who thrives in fast-paced, multi-product environments.
• You can work independently and as part of a team.
• You can navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat.

Nice To Haves

• Experience in B2B, SaaS, and/or Professional Services industries is preferred.
• Bachelor's or master's degree (or equivalent experience) in marketing, business, analytics, engineering or a related field.

Responsibilities

• Partner with Marketing Strategy, Business Development, and Technology teams to support the lead-to-revenue lifecycle processes
• Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation.
• Help operationalize lead lifecycle definitions (Inquiry, MQL, SQL, Opportunity) and ensure consistent application across marketing and sales systems.
• Assist in managing lead scoring, routing logic, and lifecycle status updates.
• Serve as a day-to-day operational partner to BDR and Marketing teams by troubleshooting data issues and improving system usability and trust.
• Collaborate with global demand generation, business development, field marketing, and digital teams to support cross-channel campaign execution and measurement.
• Build, test, and deploy emails, event registration, forms, and trigger-based workflows according to campaign briefs and timelines.
• Ensure campaign assets are QA’d and comply with brand, meet Mastercard’s high quality standards and meet data privacy requirements.
• Act as a power user of key MarTech platforms (e.g., Salesforce Marketing Cloud, Marketo, Salesforce, Tableau, or similar)
• Assist in defining data standards, field usage, and governance across marketing and sales platforms.
• Maintain documentation of marketing operations processes and system configurations.
• Contribute to roadmap planning by identifying operational gaps, technical debt, and scalability opportunities.
• Assist with user acceptance testing (UAT), change management, and rollout support for new features, tools, or processes.
• Develop and maintain lead management dashboards and reports (e.g., BDR outreach, lead generation, MQL pipeline contribution).
• Analyze funnel performance across marketing and sales stages to identify conversion gaps and optimization opportunities, recommending updates to data models and scoring.

Benefits

• competitive pay based on location, experience and other qualifications for the role
• may be eligible to participate in a discretionary annual incentive program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree